Welcome to Episode 3 of The Professor and The Practitioner vlog mini-series with Professor Cristina Ziliani - Professor of Marketing and Scientific Director Loyalty Observatory, University of Parma, Italy.
In this final episode - 'Loyalty programs on the Therapy Couch' we discuss some of the problems with loyalty programs and provide some advice and guidance.
Specifically Cristina shares the problems loyalty programs face when connecting their program proposition to a cause or environmental/ sustainability purpose.
Enjoy - listen/ watch here https://youtu.be/VwpZcZ4MpHc