A focus for loyalty programs should be to solve a customer problem or pain point.
Instead of the usual points and the perks, a program should aim to solve a customer pain point or problem.
A program I believe is doing this in a brilliant way is the Supercheap Auto - Club Plus program
The problem is the frustration many customers feel when they purchase a product only to find a few days later it is on promotion or sale…now that’s a real pain point!
The program’s promise is simple.
As a member “If a product you’ve purchased goes on special within two weeks, we’ll credit the difference direct to your Club Account.”
I love it
What customer problem or pain point are you solving with your program?