Are you solving a customer pain point or problem with your loyalty program?

A focus for loyalty programs should be to solve a customer problem or pain point.

Instead of the usual points and the perks, a program should aim to solve a customer pain point or problem.

A program I believe is doing this in a brilliant way is the Supercheap Auto - Club Plus program

The problem is the frustration many customers feel when they purchase a product only to find a few days later it is on promotion or sale…now that’s a real pain point!

The program’s promise is simple.

As a member “If a product you’ve purchased goes on special within two weeks, we’ll credit the difference direct to your Club Account.”

Problem Solved.

I love it

What customer problem or pain point are you solving with your program?