Category Archives: Customer loyalty

  • 35 rays of light to shine onto your loyalty program
    December 10, 2021
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  • 2022: The Renaissance Year for Loyalty Programs
    December 2, 2021
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  • For Love or MoneyTM loyalty program research study.
    Ideas and insights for the 2022 and 10th edition of For Love or Money™ – Australia
    November 16, 2021
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  • Hey loyalty programs, it’s time to break up with breakage.
    Hey loyalty programs, it’s time to break up with breakage.
    October 24, 2021
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  • Loyal.T: Loyal to a Transaction vs Loyal to a Tribe
    Loyal.T: Loyal to a Transaction vs Loyal to a Tribe.
    October 16, 2021
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  • Four Loyalty Archetypes
    Which of these Four Loyalty Archetypes do your customers belong to?
    October 6, 2021
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What’s the point? Ideas, insights and interviews

Loyalty Leader Felicity McIntosh – a passionate and professional loyalty marketer who loves to hang out in supermarkets (strange but true)!

Loyalty Leader Felicity McIntosh – a passionate and professional loyalty marketer who loves to hang out in supermarkets (strange but true)!

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Here’s a recent collection of Loyalty Leader Interviews (x 2); articles and other VILPI (?)

Here’s a recent collection of Loyalty Leader Interviews (x 2); articles and other VILPI (?)

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Loyalty Leader Leela Sennitt – a fascinating life of criminology, wine and loyalty programs

Loyalty Leader Leela Sennitt – a fascinating life of criminology, wine and loyalty programs

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Your 2023 guide to a Joyalty* Program (it’s joyfully free)

Your 2023 guide to a Joyalty* Program (it’s joyfully free)

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David Palfreeman – a Loyalty Leader, CRM Specialist, Engineer, Lawyer … and more!

David Palfreeman – a Loyalty Leader, CRM Specialist, Engineer, Lawyer … and more!

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Three steps to review, refresh and reposition your loyalty program for a new reality

Three steps to review, refresh and reposition your loyalty program for a new reality

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