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The Point of Loyalty

Category Archives: Incentive programs

  • The three dependent ingredients of a thriving loyalty program
    For loyalty programs to thrive, we need to build thriving loyalty programs
    October 20, 2019
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  • Which loyalty program structures and benefits do members prefer?
    October 1, 2019
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  • The ACCC review of loyalty programs (‘schemes’​ …ouch!)
    September 12, 2019
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  • AIA Vitality: It’s not a loyalty program – it’s a science-backed wellness program with incentives and rewards
    August 15, 2019
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Categories

  • Customer loyalty
  • customer loyalty and retention
  • customer loyalty in marketing
  • Customer retention
  • Incentive programs
  • Joyalty*
  • Loyalty marketing
  • Loyalty Programs
  • paid programs
  • Rewards and Recognition
  • Rewards Programs
  • Subscription programs

What’s the point? Ideas, insights and interviews

Shine a light on loyalty in 2021

Shine a light on loyalty in 2021

  • November 4, 2020
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Commitment to loyalty as a strategic imperative – here’s proof

Commitment to loyalty as a strategic imperative – here’s proof

  • October 29, 2020
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Dear loyalty program…

Dear loyalty program…

  • October 21, 2020
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Delivering a box of loyalty

Delivering a box of loyalty

  • September 20, 2020
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Loyalty programs –  please rise above the points and perks and solve a customer problem

Loyalty programs – please rise above the points and perks and solve a customer problem

  • September 5, 2020
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Before, during and after reward redemption – three moments to leverage loyalty program success

Before, during and after reward redemption – three moments to leverage loyalty program success

  • August 18, 2020
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