On the 13 October 2020, Adam Posner shared some insights and a strategic framework to increase loyalty program member activity through a live webinar.
The insights shared are some of the many uncovered in the For Love or Money™ 2020 customer loyalty and loyalty program research.
The strategy is a Four Factor Framework for developing a Quality Program Proposition Adam has developed to help brands design programs that are meaningful and desirable to members.
Together, the focus is on how to maximise member activity.
Below is a link to a recording of the webinar. It's about 36 minutes.
(It starts a little slow but does warm up...so I was told!!!)
Please drop Adam an email (firstname.lastname@example.org) with any feedback (please) or what particular insight you gained that can make a difference to your program (new or existing).
Have a happy loyalty day!