The Loyalty Webinar: Insights + Strategy = Increased Member Activity

On the 13 October 2020, Adam Posner shared some insights and a strategic framework to increase loyalty program member activity through a live webinar.

The insights shared are some of the many uncovered in the For Love or Money™ 2020 customer loyalty and loyalty program research.

The strategy is a Four Factor Framework for developing a Quality Program Proposition Adam has developed to help brands design programs that are meaningful and desirable to members.

Together, the focus is on how to maximise member activity.

Below is a link to a recording of the webinar. It's about 36 minutes.

(It starts a little slow but does warm I was told!!!)

Please drop Adam an email ( with any feedback (please) or what particular insight you gained that can make a difference to your program (new or existing).

Have a happy loyalty day!