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The Point of Loyalty

Category Archives: Rewards Programs

  • 119 customer loyalty ideas to beat COVID-19
    April 10, 2020
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  • Elisse Jones - National Loyalty Manager Total Tools
    Loyalty Leader Elisse Jones – passionately powering up loyalty for Total Tools
    March 16, 2020
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  • How to mitigate the risks of 13 loyalty program failure factors
    February 10, 2020
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  • Joyalty
    Joyalty. One word says it all.
    January 21, 2020
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  • The cost of lost customer loyalty
    December 5, 2019
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  • Loyalty is red.
    November 27, 2019
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Categories

  • Customer loyalty
  • customer loyalty and retention
  • customer loyalty in marketing
  • Customer retention
  • Incentive programs
  • Joyalty*
  • Loyalty marketing
  • Loyalty Programs
  • paid programs
  • Rewards and Recognition
  • Rewards Programs
  • Subscription programs

What’s the point? Ideas, insights and interviews

Soon to be released… the New Zealand version of For Love or Money™ 2021 – the research study on customer loyalty and loyalty programs

Soon to be released… the New Zealand version of For Love or Money™ 2021 – the research study on customer loyalty and loyalty programs

  • May 3, 2021
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Almost there…For Love or Money™ 2021 research study taking the pulse on customer loyalty and loyalty programs in Australia and New Zealand

Almost there…For Love or Money™ 2021 research study taking the pulse on customer loyalty and loyalty programs in Australia and New Zealand

  • April 27, 2021
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It’s never too late to launch a loyalty program!

It’s never too late to launch a loyalty program!

  • April 7, 2021
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Moving members from transactional to emotional connections. The five currencies of best-in-class loyalty programs.

Moving members from transactional to emotional connections. The five currencies of best-in-class loyalty programs.

  • March 14, 2021
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The line of loyalty

The line of loyalty

  • March 2, 2021
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The powerful promise of Amazon Prime

The powerful promise of Amazon Prime

  • February 8, 2021
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