A call out to all brands and businesses who have customers you care about. Evolve your transactional relationship of revenue to an emotional connection of care. Why? The brutal reality is, many of us are feeling some sense of anxiousness, concern, frustration or all of these at the moment and your customers need a little…
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Buy Now Pay Later (BNPL) brands adding loyalty programs to differentiate
Finder provides a comparison list of 11 'buy now pay later' services (BNPL) in Australia: Afterpay; ZipMoney; ZipPay; Humm; Openpay; Brighte; Creditline; Klarna, Bundll, Laybuy, Latitude Pay and with Visa also announcing a BNPL service, that makes it 12. The BNPL market is starting to be cluttered. It’s not surprising (to me) to see loyalty…
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25 findings and insights (some hints) from For Love or Money™ 2020
I’ve been presenting the full research findings from For Love or MoneyTM 2020 to various brands and I am always asked for an insight from the findings, a recommendation or my point of view. Below are 25 findings, insights and a few teasers I have gleaned from For Love or MoneyTM 2020. Some are just…
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Calculating the cost of lost customer loyalty
This week Woolworths have been fined by ACMA for spam emails. As we all dive in and debate the do’s and don’ts, what’s right, what’s wrong and start to review the systems and processes to avoid this, one of the many lessons here for me is realising the truth of the cost of lost members.…
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