Category Archives: Rewards and Recognition

What’s the point? - is a collection of ideas, insights and interviews on customer loyalty and loyalty programs to help you lift your loyalty strategies and programs out of the sea of sameness. They have been collated from our interview series with Loyalty Leaders, the ongoing For Love or MoneyTM customer loyalty and loyalty program research and our experience…

An interview by Adam Posner with Andre Korte - General Manager, eCommerce and Marketing Supercheap Auto The Loyalty Leader interviews I do are a gift that keep on giving and this interview is another insightful gift. To say I was excited about this interview (#26) is an understatement…I was super (sorry) excited! Andre Korte -…

An interview by Adam Posner with Emma Porter – Snr. CRM & Loyalty Manager at Adairs The Loyalty Leader interviews I do continue to shine a light on loyalty programs, delivering new insights and reminders of those that might have been forgotten.This interview (#25) with Emma Porter – Snr. CRM & Loyalty Manager at Adairs…

It’s Spring (here in Australia) and it’s a perfect time to review and refresh your loyalty program proposition. Each year the For Love or Money™ research aims to uncover deeper consumer insights on customer loyalty and loyalty programs. In the 2022 and 2023 For Love or Money™ studies, we researched our Six Currencies of Collection…