Thanks to Toy Story Woody argues Buzz's ability to fly. Buzz has faith and proves he can. A classic story with many insights. Infinity[1] … the concept of something that is unlimited, endless, without bound. … ‘And beyond’… is there such a concept as ‘beyond infinity’? Arguably NO, however extending infinity is more of a…
Read more
What do loyalty program members consider when providing their data to loyalty programs?
Data here, data there, data everywhere (even on the dark web). Data – as – a – currencyData – as – a - productData – as – a – ransomData – as – a – personal identityData – as – a – personalisation enablerData – as – a – serviceData – as – a –…
Read more
What’s The Point? A Collection Of Ideas, Insights And Interviews On Customer Loyalty And Loyalty Programs
Edition #2 II Nov/Dec 2023 Welcome to Edition #2 of What’s the point? - a collection of ideas, insights and interviews on customer loyalty and loyalty programs to help you lift your loyalty strategies and programs out of the sea of sameness. They have been collated from our interview series with Loyalty Leaders, the ongoing…
Read more
Where can loyalty programs play their part to solve problems in the world around us and in our lives?
For loyalty programs to continue to be relevant to their members and make an impact on the challenges of the world around us, it’s critical to look beyond the points, perks and birthday offers. For this reason, we have continued to research for insights on loyalty program members’ attitudes towards programs: solving problems in their…
Read more