Category Archives: Loyalty marketing

  • Three steps to review, refresh and reposition your loyalty program for a new reality
    Three steps to review, refresh and reposition your loyalty program for a new reality
    January 3, 2023
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  • Who is interested in a Joyalty* Program?
    Who is interested in a Joyalty* Program?
    December 1, 2022
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  • Kirsten Hasler – a Loyalty Leader and professional marketer with the perfect blend of analytics and creativity
    November 30, 2022
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  • For Love or Money™ 2022 loyalty program reports
    For Love or Money™ 2022 – two reports with insights to lift your loyalty programs out of the sea of sameness
    November 24, 2022
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  • Jaimi Farrey – Senior Loyalty & Personalisation Manager – Grill’d Relish Membership Program.
    Jaimi Farrey – a Loyalty Leader and champion of the customer
    November 1, 2022
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  • https://unsplash.com/photos/JzE1dHEaAew vardan-papikyan
    Adding partners to a loyalty program ecosystem – what’s old is new again (here’s a Six-Step Partner Plan)
    October 24, 2022
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What’s the point? Ideas, insights and interviews

What’s The Point? A Collection Of Ideas, Insights And Interviews On Customer Loyalty And Loyalty Programs

What’s The Point? A Collection Of Ideas, Insights And Interviews On Customer Loyalty And Loyalty Programs

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Where can loyalty programs play their part to solve problems in the world around us and in our lives?

Where can loyalty programs play their part to solve problems in the world around us and in our lives?

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What are the three most important skills a loyalty program marketer needs? (11 Loyalty Leaders share)

What are the three most important skills a loyalty program marketer needs? (11 Loyalty Leaders share)

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Glenn Baker – a Loyalty Leader who believes in the brilliance of loyalty programs as both an art and a science

Glenn Baker – a Loyalty Leader who believes in the brilliance of loyalty programs as both an art and a science

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Rob Harker – A Loyalty Leader, self-confessed travel/aviation geek whose wingspan of experience covers 18 loyalty programs across 5 countries over 15 years

Rob Harker – A Loyalty Leader, self-confessed travel/aviation geek whose wingspan of experience covers 18 loyalty programs across 5 countries over 15 years

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How can the customer facing team in retail influence loyalty program member acquisition?

How can the customer facing team in retail influence loyalty program member acquisition?

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