Category Archives: Loyalty marketing

An interview with Mike Ainsworth – GM, Marketing and Customer: Barbeques Galore I had the pleasure and delight of chatting with Mike Ainsworth for my series on Loyalty Leaders. I am a huge fan of the approach Barbeques Galore have taken with their program – The Barbeque Legends Club (launched in September 2021) and I…

In episode 219 of Let's Talk Loyalty, Adam Posner joins Paula Thomas to discuss some of the many insights in the latest For Love or Money™ 2022  customer loyalty and loyalty program research report. Adam explains key insights from his research and discusses what compels consumers to join a loyalty program and the "3 Bs"…

The latest and 10th edition of the Australian customer loyalty and loyalty program research - For Love or Money™​ 2022 is now available. This year (being the 10th year) we have an edition packed with insights to lift your customer loyalty strategies and programs out of the sea of sameness: Section 1: Loyalty is not a program. What…

What’s in For Love or Money™ 2022 that will make a difference to your customer loyalty strategies and loyalty program success? This is the 10th edition of the annual Australian consumer research study tracking key trends and insights on customer loyalty and loyalty programs. It has 10 sections, seven new areas were researched, 59 summary insights are…