Category Archives: Loyalty marketing

  • For Love or Money - Australia
    Loyalty research – For Love or Money 2019 (released this June)
    June 3, 2019
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  • The Points Whisperer™ (shhhh…)
    April 27, 2019
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  • Subscribe here, subscribe there, subscribe everywhere
    April 17, 2019
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  • Aussie, Aussie, Aussie…oi…this lady loves loyalty!
    April 10, 2019
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  • The ‘loyalty’ luck of the Irish
    March 27, 2019
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  • 26 years of living (and loving) the loyalty program landscape
    February 18, 2019
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What’s the point? Ideas, insights and interviews

Review and revitalise your loyalty program’s six zones of performance for the new reality

Review and revitalise your loyalty program’s six zones of performance for the new reality

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The Loyalty Model: Which of these Four Loyalty Archetypes do your customers belong to?

The Loyalty Model: Which of these Four Loyalty Archetypes do your customers belong to?

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Now’s the time to recognise and reward your customers with surprise and delight

Now’s the time to recognise and reward your customers with surprise and delight

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Brands selling through a reseller channel – do you really know your end customer?

Brands selling through a reseller channel – do you really know your end customer?

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Buy Now Pay Later (BNPL) brands adding loyalty programs to differentiate

Buy Now Pay Later (BNPL) brands adding loyalty programs to differentiate

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25 findings and insights (some hints) from For Love or Money™ 2020

25 findings and insights (some hints) from For Love or Money™ 2020

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