Category Archives: Loyalty marketing

Are you solving a customer pain point or problem with your loyalty program?

A focus for loyalty programs should be to solve a customer problem or pain point. Instead of the usual points and the perks, a program should aim to solve a customer pain point or problem. A program I believe is doing this in a brilliant way is the Supercheap Auto - Club Plus program The…

A little loyalty insight for the week. Do you really need a loyalty program? I’ve received a few calls recently … “Hi Adam, we are <brand> and we need a loyalty program” Why?” I ask While this is not an exhaustive list, some of the reasons I hear are – “to retain our valuable customers,…

In our latest For Love or Money 2020 customer loyalty and loyalty program research, we benchmark members activity in their loyalty programs. In 2020, 46% of members indicate they are active in all of their programs. With this n mind, we believe programs need to focus on improving the activity of their members in their…

“A magic moment of delight at delivery” With the huge increase in online purchases and delivery of orders, a simple opportunity often overlooked is what I have termed “a magic moment of delight at delivery” It’s the moment when you open up the delivery and instead of the boring box or bag, there’s a sprinkle…

Category Archives: Loyalty marketing

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