Category Archives: Loyalty marketing

For loyalty programs to thrive, we need to build thriving loyalty programs

Which loyalty program structures and benefits do members prefer?

The ACCC review of loyalty programs (‘schemes’​ …ouch!)

AIA Vitality: It’s not a loyalty program – it’s a science-backed wellness program with incentives and rewards

Subscription guilt – myth or reality?

Two issues impacting the value and viability of loyalty programs