The 2024 and 12th edition of For Love or MoneyTM the annual consumer research study on loyalty and loyalty programs in Australia is now available.
Each year for the past 12 years I consider whether I should invest the time (nights/weekends), money (always more than I plan for) and the energy (mental and emotional) in the annual For Love or Money™ research report.
And each year I make the same decision based on answering the simple question – why?
My purpose with For Love or Money™ is to identify insights to inspire loyalty leaders to take action and lift their customer loyalty strategies and programs out of the snow of whiteness – towards success.
Yes, I also do it because of my curiosity to keep on learning and this is one way to invest in my growth and to share my learnings with clients to design and deploy valuable loyalty programs.
As you focus on the ongoing optimisation of your customer loyalty and loyalty program strategy, structure and member interaction, my hope is you access the results, observations and insights (roi) available as motivation to:
• Define what loyalty means to your brand from your customers’ point of view and identify the levers to influence those loyalty outcomes.
• Design and deploy valuable and viable loyalty program assets that are meaningful and desirable to your members and profitable over the longer-term for your business.
The 12th edition of the annual Australian consumer research study tracking key trends and insights on customer loyalty and loyalty programs has nine sections.
They include 34 areas of research identifying the consumer and loyalty program members’ views on various dimensions of customer loyalty and loyalty programs impacting strategy, structures, rewards, experiences, technology, and data and so much more.
Section 1: Loyalty is not a program. What is loyalty?
Section 2: The Australian loyalty program landscape
Section 3: The Loyalty Program Experience Index SPVxTM (88 loyalty programs scored)
Section 4: The impact of loyalty programs on the brand experience and members
Section 5: Loyalty program friction: Face up to 21 member frustrations
Section 6: Subscriptions, member interaction methods, card-linking, gamification, and exclusive events
Section 7: The Collection of Six Currencies loyalty program members care about
Section 8: Joyalty* Programs. For fun or finance?
Section 9: Loyalty programs and data. Collection, protection, trust, and personalisation
In 2024 there are:
- 12 new areas of insight
- 22 insights tracking trends over many of the past 12 years
- 52 insights summarised with a point of view (What’s the Point?)
- 100’s of insights as go deeper into the gender and generational cohorts of member
The For Love or MoneyTM 2024 report is available as a free Executive Summary, or the comprehensive report is available to purchase.
I hope you find an insight (or many) to inspire you to take action and lift your loyalty strategies and loyalty programs out of the snow of whiteness!
Have a happy loyalty day!
