Welcome to Episode 2 of The Professor and The Practitioner vlog mini-series with Professor Cristina Ziliani - Professor of Marketing at University of Parma Scientific Director of the Loyalty Observatory.
In this episode - The future of loyalty programs Cristina shares her insights on some of the 'phenomena' impacting the future of loyalty programs :
- Society and Generational changes
- Technology (rise and reach of digital touchpoints x 11 ... some of which are shared)
- AI and Gen AI (AI Travel Agent making the most of your points as per use case from Alaska Airlines)
Another insightful perspective!
You can listen/ watch to Episide 2 here: https://youtu.be/iOZvXvCABd0
Enjoy!