The Professor and The Practitioner: Episode 2 of 3 – The future of loyalty programs

Welcome to Episode 2 of The Professor and The Practitioner vlog mini-series with Professor Cristina Ziliani - Professor of Marketing at University of Parma Scientific Director of the Loyalty Observatory.

In this episode - The future of loyalty programs Cristina shares her insights on some of the 'phenomena' impacting the future of loyalty programs :

  1. Society and Generational changes
  2. Technology (rise and reach of digital touchpoints x 11 ... some of which are shared)
  3. AI and Gen AI (AI Travel Agent making the most of your points as per use case from Alaska Airlines)

Another insightful perspective!

You can listen/ watch to Episide 2 here: https://youtu.be/iOZvXvCABd0

Enjoy!