"Bed Bath N’ Table engaged Directivity (Adam Posner) to help navigate our business through the design, development and deployment of our first customer loyalty program.

Adam’s process and experience provided us with the necessary framework to explore all loyalty options and the confidence to launch a program that was right for our business and for our customers.

Guiding our team through loyalty workshops, value proposition development, rigorous evaluation, modelling and ongoing mentorship and support, Adam was a valued partner throughout the experience helping us to tackle the complexities of customer loyalty and launch a program that would have a positive impact on our customers and our business growth plans.

I would highly recommend Adam to any business wanting to explore customer loyalty for a new or existing loyalty program."

Andrew Mackie, Marketing / The Dempsey Group