For Love or Money 2018

Congratulations Adam Posner on today’s publication of For Love or Money 2018. For Australian loyalty marketers, it’s by far the most valuable annual consumer study and this year’s, is no exception.  Delighted that Australian households continue to cite fly buys as Australia’s favourite program.

-Phil Hawkins, Head of Loyalty Operations / Loyalty, CRM and flybuys

What’s the point? Ideas, insights and interviews

63 Joyalty* Moments of Magic

63 Joyalty* Moments of Magic

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What do members want when exchanging their data with loyalty programs?

What do members want when exchanging their data with loyalty programs?

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The Nine Currencies of Collection© loyalty program members care about

The Nine Currencies of Collection© loyalty program members care about

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AI here there and everywhere, but do loyalty program members care?

AI here there and everywhere, but do loyalty program members care?

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Facts are facts but stories are remembered. 

Facts are facts but stories are remembered. 

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Do loyalty programs have zombies?

Do loyalty programs have zombies?

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