Cricket Australia – leadership alignment and proposition development

We engaged Adam as a loyalty specialist to help define our customer recognition and reward program. He combined deep loyalty expertise with a genuine commitment to understanding how sport – and our customers – differ from traditional loyalty models. Adam invested time to learn our complex environment, built strong relationships with stakeholders, and provided patient, credible counsel that kept us focused on sound decisions. He worked in true partnership with us, and his contribution materially strengthened the clarity and strength of our customer recognition and reward proposition.

Annie Clare – Senior Manager Martech & Capability
CRICKET AUSTRALIA