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It’s a great piece, and there are some terrific insights, especially relevant to those already in the loyalty game and wanting to extract maximum value from their program.

-Meagan Reay, Group Marketing Manager - Bakers Delight

What’s the point? Ideas, insights and interviews

A loyalty program is more than a program. It’s a reflection of the brand’s DNA.

A loyalty program is more than a program. It’s a reflection of the brand’s DNA.

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Jacqui Solly – a loyalty leader with heart

Jacqui Solly – a loyalty leader with heart

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Lifting loyalty programs out of the clutter of conformity

Lifting loyalty programs out of the clutter of conformity

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Paul Wallace – a Loyalty Leader delivering a digital first customer loyalty experience with elegant simplicity

Paul Wallace – a Loyalty Leader delivering a digital first customer loyalty experience with elegant simplicity

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Loyalty programs – let’s go back to being brilliant at the basics

Loyalty programs – let’s go back to being brilliant at the basics

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Roz Travers-Hucker – a Loyalty Leader delivering comprehensive business intelligence and growth actions from loyalty program data

Roz Travers-Hucker – a Loyalty Leader delivering comprehensive business intelligence and growth actions from loyalty program data

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