Now available: For Love or Money™ 2021 (Australia and New Zealand) customer loyalty and loyalty program research

Our latest research - For Love or Money™​ 2021 is now available and this year we are starting with releasing two reports:

1. Now available for Australia:
The 2021 and 9th edition of the annual Australian consumer research study - tracking changes in the Australian loyalty program landscape and building on trends and insights revealed in previous studies.

2. Now available for New Zealand:
The 2021 and 2nd edition For Love or Money™ consumer research study - tracking changes in the New Zealand loyalty program landscape and building on trends and insights revealed in 2019.

3. To be released soon: A 2021 comparison report of Australian and New Zealand consumers and their view on customer loyalty and engagement with loyalty programs.

The wide ranging For Love or Money™ 2021 research has uncovered some valuable insights to enhance and build customer loyalty strategies and loyalty programs, including:

  • Top 10 loyalty programs as voted by members as doing a very good job (Australia has a tussle at the top and New Zealand has a clear winner)
  • The impact of COVID-19 on brand loyalty and loyalty programs - 2020 and 2021
  • Are programs improving and where can they improve in the future?
  • Preferences for different program structures including - rewards for referrals, subscriptions, gamification and awareness and interest in cashback shopping platforms
  • Loyalty program data collection and use: privacy, personalisation and trust

complimentary Executive Summary of the available reports can be downloaded at with comprehensive reports available for purchase.

Have a happy loyalty day!