In August 2021, I wrote an article on adding partners to a loyalty program proposition. At the time I thought it was a contemporary value add strategy for programs, not necessarily a new strategy. However, I am seeing in the market fresh examples of partnerships being formed by loyalty programs where existing programs are adding…
Read moreDave Canty – a Loyalty Leader solving problems, one loyalty program at a time
An interview with Dave Canty - Head of Loyalty & Partnerships at BILT Rewards I had the privilege of chatting with Dave Canty for my series on Loyalty Leaders. Oh my…there was so much goodness in this interview! I think I was a deer in headlights, a kid in a Canty (?) shop, a loyalty…
Read moreLoyalty programs – it’s time to eat some humble pie
It seems to me loyalty programs are going through a wave of popularity. In my view (yes confirmation bias exists here), some of the reasons I have been reflecting on, in no particular order are: The ‘crumbling cookie’ and the urgency to gain zero- and first-party dataThe rising cost of new customer acquisition and a…
Read moreWhat concerns do members have about loyalty programs?
As I continue on the quest to improve the long-term value and viability of loyalty programs, I am always seeking to understand member motivations and barriers preventing a thriving loyalty program. The three intersecting ingredients for a thriving loyalty program are (yes, there is a powerful venn diagram to support this): Meaningful and desirable to…
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