Category Archives: Customer loyalty

Loyalty programs – it’s time to eat some humble pie

Loyalty programs – it’s time to eat some humble pie
It seems to me loyalty programs are going through a wave of popularity. In my view (yes confirmation bias exists here), some of the reasons I have been reflecting on, in no particular order are: The ‘crumbling cookie’ and the urgency to gain zero- and first-party dataThe rising cost of new customer acquisition and a…
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What concerns do members have about loyalty programs?

What concerns do members have with loyalty programs?
As I continue on the quest to improve the long-term value and viability of loyalty programs, I am always seeking to understand member motivations and barriers preventing a thriving loyalty program. The three intersecting ingredients for a thriving loyalty program are (yes, there is a powerful venn diagram to support this): Meaningful and desirable to…
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