Category Archives: Customer loyalty

What are the three most important skills a loyalty program marketer needs? (11 Loyalty Leaders share)

Glenn Baker – a Loyalty Leader who believes in the brilliance of loyalty programs as both an art and a science

Rob Harker – A Loyalty Leader, self-confessed travel/aviation geek whose wingspan of experience covers 18 loyalty programs across 5 countries over 15 years

How can the customer facing team in retail influence loyalty program member acquisition?

What’s the point? A collection of ideas, insights and interviews on customer loyalty and loyalty programs

Andre Korte – A Loyalty Leader with a head for commercials and a heart for the customer, leading a loyalty program that solves a customer problem