Category Archives: Customer loyalty

  • Is your loyalty program financial ecosystem healthy, wealthy, and wise?
    Is your loyalty program financial ecosystem healthy, wealthy, and wise?
    July 10, 2023
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  • Loyalty Program Experience Index SPVx
    68 loyalty programs scored with The Loyalty Program Experience Index SPVx
    July 6, 2023
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  • Is customer loyalty a one-way or two-way street?
    June 29, 2023
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  • What’s the impact of economic uncertainty on loyalty program members?
    What’s the impact of economic uncertainty on customer loyalty and loyalty programs?
    June 19, 2023
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  • Loyalty is not a program. What is loyalty?
    Loyalty is not a program. What is loyalty?
    June 6, 2023
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  • The Loyalty Program Experience Index SPVx
    Protect your loyalty program with The Loyalty Program Experience Index SPVx
    May 28, 2023
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What’s the point? Ideas, insights and interviews

The Professor and The Practitioner – Episode 2: Loyalty Programs on the Therapy Couch

The Professor and The Practitioner – Episode 2: Loyalty Programs on the Therapy Couch

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The Professor and The Practitioner

The Professor and The Practitioner

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Now Available: The 2024 And 12th Edition Of For Love Or Money™

Now Available: The 2024 And 12th Edition Of For Love Or Money™

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Chris Mills – A Loyalty Leader who believes delivering emotionally connected experiences gives loyalty programs a heartbeat

Chris Mills – A Loyalty Leader who believes delivering emotionally connected experiences gives loyalty programs a heartbeat

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Are your loyalty program members in a Zombie or Zumba Zone?

Are your loyalty program members in a Zombie or Zumba Zone?

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The triple bottom-line of loyalty program success©

The triple bottom-line of loyalty program success©

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