Category Archives: Customer loyalty

The latest For Love or MoneyTM research identified insights on the impact of periods of economic uncertainty on customer loyalty and loyalty program. The research revealed that 42% of loyalty program members indicated they become more actively involved with their loyalty programs during times of economic uncertainty to maximise their rewards and savings. They are…

For the past 6 years, the For Love or MoneyTM research has been tracking the consumers’ view on what loyalty is to a brand, beyond enrolling in a loyalty program. 11 dimensions of loyalty to a brand have been tracked and from the ongoing results we have defined loyalty. Loyalty is not a program. What…

For the past 10 years, the For Love or MoneyTM research has been tracking Australian loyalty program members’ view on which loyalty programs are ‘doing a very good job’. In 2023, the For Love or MoneyTM research moved on from this benchmark, to provide more useful insights on how loyalty programs can improve. Introducing The…

An interview by Adam Posner with Rosemary Martin -  GM eCommerce and Marketing at Rebel The Loyalty Leader interviews I have the pleasure of doing never cease to amaze me with so many real-life learnings and insights for continuous improvement. This interview (#23) with Rosemary Martin - GM eCommerce and Marketing at Rebel and leader of the…