The triple bottom-line of loyalty program success©

“Be not afraid of going slowly, be afraid only of standing still” – Chinese Proverb

Introducing our new loyalty program strategy model – ‘The triple bottom-line of loyalty program success^©’.

It comes from the compounding value of 17 years’ experience of advising, researching, presenting, designing, and delivering loyalty program strategies and programs of all shapes and sizes for many brands.

The ‘Triple bottom-line of loyalty program success^©’ is defined as:

A loyalty program being of service to three integrated priorities:

Business (brand purpose + profit)
Customers + Community +Partners/Suppliers
Team (internal + stores- if relevant)

Enabled by fit-for-purpose technology + Data analysis and insights for action + Dynamic and personalised dialogue.

The workshop: The triple bottom-line of loyalty program success^©

To inspire brands on the journey of deciding on a loyalty program (or not) or for those brands with a program that’s not performing and needs refreshing and revitalising, we are offering an intensive and practical team workshop - The triple bottom-line of loyalty program success^©

Some of questions asked and answers provided in the workshop are:

Business: Purpose + Profit

What does loyalty mean to your brand?
Why a loyalty program? 15 reasons for a program defined as:
North Star Goal + Accountability Goals + Enablement Goals
Vision = What’s the brand’s purpose & vision vs program vision?
Value = Where’s the profitable growth?
Viability = The Five Financial Levers that matter

Customers + Community + Partners: Who cares?

For customers. What’s the…
- Behaviour: Frequency, Recency, Amount to influence
- Belief: Emotional connections to enhance
- Belonging: Community to connect with
For the wider community and the brand’s community. What’s the connecting them to the program?
For partners and suppliers. How do they contribute and what’s in it for them?

Team internal + store - if relevant : Belief and buy-in

The 5E’s to create loyalty champions

The Program: Meaningful + Desirable

Five structures to augment the strategy
The Six Currencies of Collection members’ care about
Joyalty* integration
Optimising the three variables of the member’s experience

And the enabling pillars of:

Technology: Fit-for-Purpose (fit-for-now vs fit-for-future)
Data analysis and insights for action
Dynamic and personalised dialogue (lifecycle communications + Marketing/Mandatory/Triggered comms plan

Details on The Workshop

Who is the workshop dedicated for?
It’s a workshop dedicated for:

Brands and their internal teams who are considering a loyalty program or
Brands and their internal teams who have a program that needs refreshing and revitalising for long-term value and viability

How long is the workshop?
3.0 - 3.5 hours (or variation to suit)

What’s the investment?
Based on the number of participants

Where is it?
Face-to-face at your office or online from my office

What’s in it?
A detailed agenda will be provided to you with some bespoke tailoring to where your brand is on the loyalty program journey

And what else?
I will provide you with more depth and detail on the latest insights from the 12^th edition and 2024 For Love or Money^TM research + a complimentary copy of the comprehensive report.

What’s the deliverable?

Risk mitigation plan to avoid loyalty program failure
A plan-on-a-page framework to inspire the design of your loyalty program (new or existing) to deliver on your ‘Triple bottom-line of loyalty program success©’

More information?
Please contact me adam@thepointofloyalty.com.au to arrange a chat and discuss more details about ‘The workshop - The triple bottom-line of loyalty program success^©’.

Thanks for your loyalty!

Rewards and Recognition