We recently partnered with Adam Posner to conduct comprehensive research for our loyalty program Life Rewards, and we couldn't be more pleased with the results. Adam’s in-depth analysis highlighted key areas for improvement to continue driving loyalty engagement and member retention.

Rob Harker

Head of Loyalty - Bupa Health Insurance

I have had the pleasure of working with Adam from The Point of Loyalty.  Adam took a keen interest in our business and helped us to ideate an offer tailored for our unique environment. I am delighted with where we have landed on this project.

Matt Fowles

CEO Fowles Winery - Vigneron. Hunter. Farmer

Working with Adam on the keynote session for our Loyalty Connect conference was an extremely positive experience.The content he presented was extremely insightful, and he encouraged audience interaction, even in a virtual environment. I'd highly recommend Adam as a speaker or loyalty expert.

Fiona Stevens

Director of Marketing – Loyalty Lion

I had the privilege of working with Adam to develop our Loyalty proposition and go to market plan. Adam’s approach to loyalty, his industry experience, advice, and his approach to develop our program could not be faulted. To have his guidance was truly valued.

Zara Wilkens

Head of Digital - Blackhearts and Sparrows

"Adam is an expert in relationship marketing programs. I find Adams depth of knowledge in best practice customer relationship strategy formation and execution to be world-class. I encourage you to let Adam lead your business to better, stronger and more profitable customer relationships."

Ryan Scott

Group Marketing and Digital Manager – Middy’s

From the moment we engaged Adam to partner with us on our loyalty program journey, we realised how valuable his experience would be to develop an exceptional program, and the transformation required to embed and realise the value of a program with our leadership team...."

Kristy Elsworth

Executive Manager – TheMix Shop, E-commerce & Loyalty

After speaking to Adam briefly, I realised his knowledge and skills would match a long-standing challenge for the RMIA.  I wasn't wrong. Adam was able to facilitate meaningful discussion drawing out insights and actions for our member activity for the future.  

Simon Levy


The loyalty workshop with Adam was one of the best strategic initiatives facilitated recently. It helped set up a strong foundation for loyalty solutions across 15 brands and unify the team’s vision for customer experience. I highly recommend engaging with Adam.

Anna Samkova

Group General Manager Digital & Marketing: Brand Collective

It was a pleasure to work with Adam to formulate our member benefit proposition and to lean on his expertise. Adam played an integral role in garnering executive leadership endorsement and provided a clear framework to develop our financial modelling to deliver the program.

Kon Romios

GM Customer and Strategy ANZ - Techtronic Industries Australia Pty Ltd (Ryobi)

We engaged Adam Posner from The Point of Loyalty in 2021 to assist with the development of a loyalty program for Click Frenzy. From day one, we knew we’d made a great choice - Adam’s methodology for project delivery is outstanding.

Grant Arnott

Founder of Click Frenzy and Head of Innovation Global Market Place

We worked with The Point of Loyalty on an assessment of what loyalty meant to our business and to our customers. Adam was pivotal in helping us develop our approach and required capabilities. A clear and concise communicator who definitely knows his stuff!

Steve Healy

Customer Identification Manager: Officeworks

"It was an absolute pleasure having Adam on the Virtual Fitness & Recreation Industry Technology Summit in 2021.  The content he shared was game changing as he talked through the nuances of loyalty programs.  Nothing was lost in the educational value through using Zoom.  The..."

Justin Tamsett

Managing Director: Active Management

"Hi Adam, I wanted to take the opportunity to sincerely thank you for presentation at yesterday’s SRO Loyalty & Retention Conference. Post the event we have received some very positive feedback from the Dealer Network. Specifically with regards to the loyalty messaging you provided, and..."

Nathan Budge

Manager, Franchise of the Future Project - Toyota Motor Corporation Australia Limited

"Hi Adam, Thank you for such an engaging and rich presentation. It was tremendous fun presenting with you, but even more than that, it is evident that your knowledge of the material was what made the presentation run so smoothly and delivered real value for..."

Mac Williams

VP Marketing & Strategy: Pearson Asia Pacific

"We engaged Adam Posner as a strategic advisor to work with us to identify and quantify our  current and potential customer growth opportunities. He has a unique ability to ask the hard questions in order to gain clarity on the opportunities to focus on. His..."

Wayne Slender

Director - Global Custom Retail

"Adam very quickly grasped the nuances of our business, using understandable frameworks to enrich our understanding of customer engagement techniques and related commercial opportunities. He has a collaborative approach to internally upskilling businesses to action quick wins whilst considering broader strategic and technological needs. Adam’s..."

Kirsten Thompson

Head of Marketing Communication - GlobeWest

"I worked closely with Adam over a period of 5 months defining the strategy for the new Baby Bunting Loyalty program.  Adam has a wealth of knowledge in the Loyalty space and his proprietary models and frameworks helped us define what we believe is the..."

Yvette Gotfredsen

Baby Bunting

"Adam, The dust has settled (the exhaustion remains), but wanted to say thanks. A sincere thank you for your energy and attendance last week. We’ve had a lot of great feedback from that loyalty session, it sets us up well for the next iteration of our..."

Brendan Flight

Brand Development Manager - API

"I cannot recommend Adam Posner highly enough as a true professional and expert in the loyalty space. As a Loyalty Manager with over 8 years of experience in the retail industry, I have had the pleasure of working with Adam in a consultant capacity on..."

Kristy Elsworth

Loyalty, CRM & Digital Marketing Manager / Bakers Delight

‘Working with Adam has opened our eyes to the unexpectedly huge world of loyalty. He has helped us to discover exactly what we want to get out of our loyalty program and how it can enhance our customers experience with our brand. Adam has taught..."

Kate Save

CEO and Founder / Be Fit Food 

"I look forward to the For Love Or Money research study every year, and this year was no different. It's one of very few relevant retail studies I enjoy tracking that gives me actionable insights regarding whats changing, whats trending and what will be ‘mission..."

Kristy Elsworth

Loyalty, CRM & Digital Marketing Manager  / Bakers Delight

"The Advantage Group sought Adam Posner’s engagement in a research project specific to the pharmacy industry. Adam was able to bring his knowledge of consumer behaviour and dimensions of loyalty, and expertly applied it to our niche market in order to obtain meaningful results. The..."

Fellicia Hambali B.Pharm (Hons)

MBA - Professional Services and Communications Manager / Advantage Pharmacy Group

"Congratulations Adam Posner on today's publication of For Love or Money 2018. For Australian loyalty marketers, it's by far the most valuable annual consumer study and this year’s, is no exception.  Delighted that Australian households continue to cite fly buys as Australia's favourite program."

Phil Hawkins

Head of Loyalty Operations / Loyalty, CRM and flybuys

"Bed Bath N’ Table engaged Directivity (Adam Posner) to help navigate our business through the design, development and deployment of our first customer loyalty program. Adam’s process and experience provided us with the necessary framework to explore all loyalty options and the confidence to launch..."

Andrew Mackie

Marketing / The Dempsey Group

"Adam Posner was a well prepared and enthusiastic presenter at our recent pharmacy conference. Adam's ability to combine his extensive loyalty research with the unique landscape of pharmacy made for a compelling presentation and encouraged the attendees to think differently about how valuable their loyalty..."

Shannon Kerr

Group Marketing & Operations Manager / Instigo Pharmacy Group

"Adam has been a tremendous resource for BIG4 Holiday Parks as we looked to understand our membership program more and identify ways to improve it. The process was extremely robust and kept us asking the right questions at every stage. His willingness to get in..."

Cam Davies

General Manager Sales and Marketing / BIG4 Holiday Parks

"I engaged Adam to work with our business and franchisees to drive increased engagement in our loyalty program from all staff at all of our hotel properties. Adam joined the Choice Hotels senior team on a road show across Australia and New Zealand to present..."

Matt Taylor

General Manager, Marketing / Choice Hotels Asia-Pac

"We were a little overwhelmed with where to start we already had a loyalty program that needed reviewing. Adam was great helped worked through the objectives and how to go about the revamp. He held a workshop with our key members and was fantastic in..."

Kate Peddie

Marketing Manager / Horseland

"Before we met with Adam we were not quite sure what loyalty strategy would suit our business. After discussing our needs with him, it became clear that we needed to initiate a customer research study to identify what the opportunity was for our business and..."

Brandon Chizik

Managing Director / RSEA Safety stores

"Adam has delivered for our group key presentations on the loyalty landscape which have been overwhelmingly well received. The professional and engaging delivery of Adam’s research and experience is seen as a breath of fresh air in the industry as it is aspirational, informative and..."

Brad Swain

Marketing and Communications, RSL Victoria

"We partnered with Adam Posner to initiate a review of our existing “Home Club” member program with a view to designing a best-practice customer loyalty program. His depth of enquiry into our existing program’s strengths and challenges was a great start towards engaging the leadership..."

Simon O’Mahoney

Chief Operations Manager / Early Settler

"In late 2012, Quest Serviced Apartment group was looking to review and revamp their loyalty program. We engaged Adam Posner to support us through the strategic process of this review. Adam advised and worked with us to develop a unique and innovative recognition and reward..."

Anthea Dimitrakopoulos

Customer Contact Centre Manager / Quest Hotel Apartments

"For Love or Money is the only truly complete and concise report available on the Australian loyalty landscape. It has become a valuable tool in our business for understanding shifts or trends in customer loyalty and how these relate to our brand. It is very..."

Tanya Fernandez

Customer Loyalty & LAM Manager / San Churro

"The 'for Love or Money 2016' research is excellent. It’s great insight to how members view loyalty today and has been very useful to quote in support of our initiatives. I really liked the additional 5 insights this year, however would like to see the..."

Lee Martin

Head of Digital and Shopper Engagement / Metcash

"At Hairhouse Warehouse we identified the importance of loyalty to our business and that our current program was not able to achieve our strategic business objectives. We have spent the last two years embarking on a critical project to transform and redevelop our loyalty program...."

Sian Paterson

Loyalty & Local Marketing Manager, Hairhouse Warehouse

"For Love or Money 2016 is a highly useful and informative research report, and the most comprehensive insight on Australian loyalty I've seen to date. The loyalty research studies from Directivity have quickly become the go-to resource for loyalty marketers in Australia."

Phil Hawkins

Head of Loyalty Operations / flybuys

“The research studies from Directivity and Citrus on Australians’ attitudes to loyalty programs are comprehensive and valuable, and this most recent study is an excellent piece of work, adding depth and greater insight.”

Phil Hawkins

Head of Loyalty Operations, Coles

"From a B2B loyalty perspective, the 'Share the Love' report provided me with deeper insights into the drivers and motivations of loyalty program members. I will use these insights to connect back to how loyalty is formed in a business to business framework. Specifically, understanding..."

Peter Zafiris

Manager Sales and Marketing / BlueScope Australia and New Zealand /Distribution Division

"Share the Love is a hugely valuable study, shedding light on some key vital statistics of loyalty marketing in Australia. Both client organizations and their advisers are likely to find this research challenges the ‘received wisdom’ of studies conducted overseas."

Alistair Wright

Wright Engagement

"Share the Love provides deep insights into how and why Australians use loyalty programs. This is an invaluable piece of current local research for anyone taking a close look at loyalty in Australia."

Angela Heck

General Manager, Card Marketing Services / Pinpoint

"Share the Love provides an insightful view into Australian consumer’s perceptions on loyalty programs. As Marketing Director of Thirsty Camel’s Hump Club loyalty program I found the information broken down by demographic (age and gender) particularly interesting, proving that a ‘one-size fits all’ model is..."

Leah Grinter

Director of Marketing / Thirsty Camel

"Share the Love really lifts the lid on what motivates members to be closer to the program they are a member of. There are some actionable insights for marketers to enhance the connection to their customers which translates into more revenue for their business. This..."

Dave Prior

Founder, Five: An Organic Yoghurt

"It’s a great piece, and there are some terrific insights, especially relevant to those already in the loyalty game and wanting to extract maximum value from their program."

Meagan Reay

Group Marketing Manager - Bakers Delight

"The research studies from Directivity and Citrus on Australians’ attitudes to loyalty programs are comprehensive and valuable, and this most recent study is an excellent piece of work, adding depth and greater insight."

Phil Hawkins

Head of Loyalty Operations, Coles