Loyalty services

Retain the best. Grow the rest.

Do you want to design a new program?

Do you want to revitalise and future-proof an existing program?

  • Loyalty strategy and leadership alignment

    Build your program strategy with leadership & team alignment on program vision, goals and measures of success

  • Design a distinctive and unique program proposition

    Design a program structure with a differentiated and distinctive proposition utilising our proprietary Quality Program Proposition (QPP) to move your members from transactional to emotional connections.

  • Member and non-member research + Data Analytics = deeper loyalty insights to support strategy

    Assess customer behaviour data for insights, combined with member & non-member research based on benchmarks from our ongoing For Love or Money™ studies

  • Evaluate the value and viability of existing and new program partners

    Access our proprietary program partner evaluation model for revenue gain and member value-add

  • Identify and evaluate required loyalty technology

    Identify and evaluate technology partners for the required program strategy and structure

Do you want to revitalise and future-proof an existing program?

  • What’s the problem with your program?

    Identify the gaps and opportunities with your existing program with our 47-point future-proof diagnostic

  • Avoid the risks of changing a program structure

    Evaluate the risks of changing a program with our unique risk mitigation model to identify the impact of loyalty program changes to the business and members

  • Build a team of loyalty champions

    Develop a loyalty champion strategy and action plan to gain alignment, excitement and commitment

  • Assess your program's financial viability

    Build a dynamic financial model with profit and loss, cashflow and balance sheet

  • Avoid program failure with our Failure Factors Risk Mitigation and action plan process

    We've identified up to 17 failure factors to provide our clients with a Failure Factor Risk Mitigation Model and action plan to avoid the death of a program (dramatic but realistic).

Other Loyalty Services

  • Ongoing loyalty mentoring

    Ongoing loyalty mentoring Supporting loyalty teams for ongoing program optimisation

  • Speaking, keynotes and tailored workshops

    Speaking, keynotes and tailored workshops Tailored topics to educate and inspire participants on the power of loyalty and rewards programs

  • Bespoke Industry loyalty research

    Bespoke Industry loyalty research Tailored industry research on customer loyalty

  • What our clients say:

    “The loyalty workshop with Adam was one of the best strategic initiatives I facilitated recently. It helped us to set up a strong foundation for loyalty solutions across 15 brands and unify the team’s vision for customer experience. I am confident that the session potentially saved us a ton of money and a lot of time. I highly recommend engaging with Adam if you are new in your loyalty journey or need to elevate the existing solution.”


    Group General Manager Digital and Marketing
    Brand Collective

    “From the moment we engaged Adam to partner with us on our loyalty program journey, we realised how invaluable his experience would be not only in developing an exceptional program, but also in the process of transformation required to truly embed and realise the value of a loyalty program amongst a leadership team. The ‘pitch your program’ workshop we developed together was a watershed moment when all 16 of our team members realised the power and potential of a loyalty program for our business.”


    Executive Manager E-commerce and Loyalty
    Thermomix AU/NZ

    “We engaged Adam Posner from The Point of Loyalty in 2021 to assist with the development of a loyalty program for Click Frenzy. From day one, we knew we’d made a great choice - Adam’s methodology for project delivery is outstanding. He truly goes above and beyond for our business, challenges our thinking and is extremely thorough in the detail. We have learnt an enormous amount from Adam’s experience and his service levels have been outstanding."


    Click Frenzy