Loyalty services

• Loyalty strategy and leadership alignment

  Build your program strategy with leadership & team alignment on program vision, goals and measures of success

• Design a distinctive and unique program proposition

  Design a program structure with a differentiated and distinctive proposition utilising our proprietary Quality Program Proposition (QPP) to move your members from transactional to emotional connections.

• Member and non-member research + Data Analytics = deeper loyalty insights to support strategy

  Assess customer behaviour data for insights, combined with member & non-member research based on benchmarks from our ongoing For Love or Money™ studies

• Evaluate the value and viability of existing and new program partners

  Access our proprietary program partner evaluation model for revenue gain and member value-add

• Identify and evaluate required loyalty technology

  Identify and evaluate technology partners for the required program strategy and structure

Do you want to revitalise and future-proof an existing program?

• What’s the problem with your program?

  Identify the gaps and opportunities with your existing program with our 47-point future-proof diagnostic

• Avoid the risks of changing a program structure

  Evaluate the risks of changing a program with our unique risk mitigation model to identify the impact of loyalty program changes to the business and members

• Build a team of loyalty champions

  Develop a loyalty champion strategy and action plan to gain alignment, excitement and commitment

• Assess your program's financial viability

  Build a dynamic financial model with profit and loss, cashflow and balance sheet

• Avoid program failure with our Failure Factors Risk Mitigation and action plan process

  We've identified up to 17 failure factors to provide our clients with a Failure Factor Risk Mitigation Model and action plan to avoid the death of a program (dramatic but realistic).