Adam Posner

Adam Posner CEO and founder

Adam Posner is founder and CEO of The Point of Loyalty and Directivity. He has been a data-driven direct marketer for over 25 years and started his loyalty life in the mid ’90's with a shopping centre loyalty program initiative called “Scratch & Save”.

Since then he has been involved in a range of loyalty and retention strategies and loyalty programs for organisations in retail (various), trade, membership, pharmacy, entertainment and large accommodation networks.

He is obsessed about helping clients build and maintain valuable loyalty programs that are profitable to the business and meaningful to the member.

He is co-author and author of the Australian loyalty research studies ‘for love or money 2013, 2015, 2016, 2017 and 2018’ and ‘Share the Love 2014’. Adam is also the author of one of Australia’s only practical book on loyalty programs – ‘Give-back to Get-back - 9 steps to a profitable loyalty program’.

He has been widely interviewed on customer loyalty programs and published in The Age, The SMH, ABC Radio, C7 and C9 News, Marketing Magazine, Herald Sun, BRW, CMO, Colloquy, eConsultancy,  AdNews, B&T and SmartCompany.

Adam has presented on customer loyalty and loyalty programs at Customer Identity Management conference - Singapore 2018, APP (Pharmacy) conference 2018, Loyalty World, The Customer Show, ADMA Forum, Customer TECHX Show, Clarinden Global Faculty Director for ‘Designing High Impact Customer Loyalty and Retention Programs’ , No Vacancy Accommodation Conference as well as tailored customer loyalty and loyalty program keynotes for clients.