The Point of Loyalty

Retain the Best. Grow the Rest.

1300 461 900
  • Home
  • 35 loyalty ideas for 2022
  • Loyalty services
  • For Love or Money™
    • 2022 Reports
    • Previous reports
    • FAQs
  • About us
    • Testimonials
    • Media articles
    • Loyalty resources
    • Blog
  • Contact us

For Love or Money™ 2022

    For Love or Money™ - insights on customer loyalty and loyalty programs

    FLoM-2022
    For Love or Money™ 2022 - Australia

    Purchase ONLY the Comprehensive Report >

    Purchase comprehensive report WITH author presentation >

    Download the free Executive Summary >


    Insights from the blog

    Loyalty program member activity – up we go!
    22.05.2022

    Loyalty program member activity – up we go!

    Read more

    Loyalty research – For Love or Money™ 2022 on Let’s Talk Loyalty
    11.05.2022

    Loyalty research – For Love or Money™ 2022 on Let’s Talk Loyalty

    Read more

    Insights to lift your loyalty strategies and programs out of the sea of sameness
    09.05.2022

    Insights to lift your loyalty strategies and programs out of the sea of sameness

    Read more

    Now available: For Love or Money™ 2022 – Australia
    30.04.2022

    Now available: For Love or Money™ 2022 – Australia

    Read more

    Soon to be released: The 10th Australian edition of For Love or Money™ 2022 – Australia 
    23.04.2022

    Soon to be released: The 10th Australian edition of For Love or Money™ 2022 – Australia 

    Read more

    Where’s the sludge* in your loyalty program?
    23.03.2022

    Where’s the sludge* in your loyalty program?

    Read more

    Anna Samkova – a loyalty and digital leader sharing her wealth of experience (and so many insights)
    28.02.2022

    Anna Samkova – a loyalty and digital leader sharing her wealth of experience (and so many insights)

    Read more

    The ABC’s of NFT’s, Cryptocurrencies, Blockchain, Web 3.0, Metaverse + where Loyalty Programs fit in
    25.02.2022

    The ABC’s of NFT’s, Cryptocurrencies, Blockchain, Web 3.0, Metaverse + where Loyalty Programs fit in

    Read more

    Profit from the Seven Zones of Loyalty Program Performance
    23.02.2022

    Profit from the Seven Zones of Loyalty Program Performance

    Read more

    Axe the tax of customer acquisition
    27.01.2022

    Axe the tax of customer acquisition

    Read more

    Is your loyalty program financial ecosystem healthy, wealthy, and wise?
    21.01.2022

    Is your loyalty program financial ecosystem healthy, wealthy, and wise?

    Read more

    Is your loyalty program financially fit for 2022 (and beyond)?
    12.01.2022

    Is your loyalty program financially fit for 2022 (and beyond)?

    Read more

    Launching a loyalty program with a higher purpose
    13.12.2021

    Launching a loyalty program with a higher purpose

    Read more

    35 rays of light to shine onto your loyalty program
    10.12.2021

    35 rays of light to shine onto your loyalty program

    Read more

    2022: The Renaissance Year for Loyalty Programs
    02.12.2021

    2022: The Renaissance Year for Loyalty Programs

    Read more

    Ideas and insights for the 2022 and 10th edition of For Love or Money™ – Australia
    16.11.2021

    Ideas and insights for the 2022 and 10th edition of For Love or Money™ – Australia

    Read more

    Hey loyalty programs, it’s time to break up with breakage.
    24.10.2021

    Hey loyalty programs, it’s time to break up with breakage.

    Read more

    Loyal.T: Loyal to a Transaction vs Loyal to a Tribe.
    16.10.2021

    Loyal.T: Loyal to a Transaction vs Loyal to a Tribe.

    Read more

    Which of these Four Loyalty Archetypes do your customers belong to?
    06.10.2021

    Which of these Four Loyalty Archetypes do your customers belong to?

    Read more

    Challenge your loyalty program strategy with some revealing (and surprising) consumer insights
    03.10.2021

    Challenge your loyalty program strategy with some revealing (and surprising) consumer insights

    Read more

    Let the loyalty program light in (what’s stopping you?)
    31.08.2021

    Let the loyalty program light in (what’s stopping you?)

    Read more

    Adding partners to your loyalty program proposition. The benefits are clear. (Here’s a six-step plan)
    09.08.2021

    Adding partners to your loyalty program proposition. The benefits are clear. (Here’s a six-step plan)

    Read more

    How to lift a loyalty program off the couch of sleepiness
    31.07.2021

    How to lift a loyalty program off the couch of sleepiness

    Read more

    A healthy snack of loyalty program insights from For Love or Money™ 2021 – New Zealand Edition
    30.06.2021

    A healthy snack of loyalty program insights from For Love or Money™ 2021 – New Zealand Edition

    Read more

    A healthy snack of loyalty program insights from For Love or Money™ 2021
    30.06.2021

    A healthy snack of loyalty program insights from For Love or Money™ 2021

    Read more

    Let’s party (data) – 1st and 2nd you are invited (not so fast 3rd party)
    20.06.2021

    Let’s party (data) – 1st and 2nd you are invited (not so fast 3rd party)

    Read more

    Subscriptions, partners and instant rewards – three more insights from For Love or Money™ 2021 – Australian Edition
    10.06.2021

    Subscriptions, partners and instant rewards – three more insights from For Love or Money™ 2021 – Australian Edition

    Read more

    The surprise and delight of 7 (out of many) insights from For Love or Money™ 2021 – Australian Edition
    24.05.2021

    The surprise and delight of 7 (out of many) insights from For Love or Money™ 2021 – Australian Edition

    Read more

    Now available: For Love or Money™ 2021 (Australia and New Zealand) customer loyalty and loyalty program research
    17.05.2021

    Now available: For Love or Money™ 2021 (Australia and New Zealand) customer loyalty and loyalty program research

    Read more

    Do you really need a loyalty program?
    10.05.2021

    Do you really need a loyalty program?

    Read more

    Soon to be released… the New Zealand version of For Love or Money™ 2021 – the research study on customer loyalty and loyalty programs
    03.05.2021

    Soon to be released… the New Zealand version of For Love or Money™ 2021 – the research study on customer loyalty and loyalty programs

    Read more

    Almost there…For Love or Money™ 2021 research study taking the pulse on customer loyalty and loyalty programs in Australia and New Zealand
    27.04.2021

    Almost there…For Love or Money™ 2021 research study taking the pulse on customer loyalty and loyalty programs in Australia and New Zealand

    Read more

    It’s never too late to launch a loyalty program!
    07.04.2021

    It’s never too late to launch a loyalty program!

    Read more

    Moving members from transactional to emotional connections. The five currencies of best-in-class loyalty programs.
    14.03.2021

    Moving members from transactional to emotional connections. The five currencies of best-in-class loyalty programs.

    Read more

    The line of loyalty
    02.03.2021

    The line of loyalty

    Read more

    The powerful promise of Amazon Prime
    08.02.2021

    The powerful promise of Amazon Prime

    Read more

    A recipe for a delicious customer loyalty cake
    06.01.2021

    A recipe for a delicious customer loyalty cake

    Read more

    Loyalty Leader Renae Trimble – A passionate loyalty veteran, leading the ALL – Accor Live Limitless loyalty program team, serving over 5 million members in the Pacific Region
    16.12.2020

    Loyalty Leader Renae Trimble – A passionate loyalty veteran, leading the ALL – Accor Live Limitless loyalty program team, serving over 5 million members in the Pacific Region

    Read more

    2021 loyalty predictions
    09.12.2020

    2021 loyalty predictions

    Read more

    Give your business the gift that keeps on giving
    06.12.2020

    Give your business the gift that keeps on giving

    Read more

    The Loyalty Webinar: Insights + Strategy = Increased Member Activity
    27.11.2020

    The Loyalty Webinar: Insights + Strategy = Increased Member Activity

    Read more

    Shine a light on loyalty in 2021
    04.11.2020

    Shine a light on loyalty in 2021

    Read more

    Commitment to loyalty as a strategic imperative – here’s proof
    29.10.2020

    Commitment to loyalty as a strategic imperative – here’s proof

    Read more

    Dear loyalty program…
    21.10.2020

    Dear loyalty program…

    Read more

    Delivering a box of loyalty
    20.09.2020

    Delivering a box of loyalty

    Read more

    Loyalty programs – please rise above the points and perks and solve a customer problem
    05.09.2020

    Loyalty programs – please rise above the points and perks and solve a customer problem

    Read more

    Before, during and after reward redemption – three moments to leverage loyalty program success
    18.08.2020

    Before, during and after reward redemption – three moments to leverage loyalty program success

    Read more

    Review and revitalise your loyalty program’s six zones of performance for the new reality
    08.08.2020

    Review and revitalise your loyalty program’s six zones of performance for the new reality

    Read more

    The Loyalty Model: Which of these Four Loyalty Archetypes do your customers belong to?
    02.08.2020

    The Loyalty Model: Which of these Four Loyalty Archetypes do your customers belong to?

    Read more

    Now’s the time to recognise and reward your customers with surprise and delight
    27.07.2020

    Now’s the time to recognise and reward your customers with surprise and delight

    Read more

    Brands selling through a reseller channel – do you really know your end customer?
    17.07.2020

    Brands selling through a reseller channel – do you really know your end customer?

    Read more

    Buy Now Pay Later (BNPL) brands adding loyalty programs to differentiate
    11.07.2020

    Buy Now Pay Later (BNPL) brands adding loyalty programs to differentiate

    Read more

    25 findings and insights (some hints) from For Love or Money™ 2020
    06.07.2020

    25 findings and insights (some hints) from For Love or Money™ 2020

    Read more

    Calculating the cost of lost customer loyalty
    05.07.2020

    Calculating the cost of lost customer loyalty

    Read more

    BP Rewards covers all bases – a loyalty card, an app and 3 ways to be rewarded
    30.06.2020

    BP Rewards covers all bases – a loyalty card, an app and 3 ways to be rewarded

    Read more

    Lift your loyalty program from the sea of sameness
    28.06.2020

    Lift your loyalty program from the sea of sameness

    Read more

    Are you solving a customer pain point or problem with your loyalty program?
    22.06.2020

    Are you solving a customer pain point or problem with your loyalty program?

    Read more

    Do you really need a loyalty program?
    14.06.2020

    Do you really need a loyalty program?

    Read more

    Attention loyalty programs! Volume is for vanity, activity is for sanity
    11.06.2020

    Attention loyalty programs! Volume is for vanity, activity is for sanity

    Read more

    Joyalty
    11.06.2020

    Joyalty

    Read more

    Loyalty is not a program. What is loyalty? (video)
    11.06.2020

    Loyalty is not a program. What is loyalty? (video)

    Read more

    How is your loyalty program personalisation performing?
    28.05.2020

    How is your loyalty program personalisation performing?

    Read more

    Do loyalty programs add to the overall brand experience?
    17.05.2020

    Do loyalty programs add to the overall brand experience?

    Read more

    Now available: Loyalty research – For Love or Money™ 2020
    11.05.2020

    Now available: Loyalty research – For Love or Money™ 2020

    Read more

    Soon to be released: For Love or Money 2020 – Australian edition
    07.05.2020

    Soon to be released: For Love or Money 2020 – Australian edition

    Read more

    A data analyst and a behavioural psychologist walk into a bar…
    02.05.2020

    A data analyst and a behavioural psychologist walk into a bar…

    Read more

    Loyalty Leader Lizzy Ryley – Laser focused on delivering New Zealand’s Fly Buys into the heads, hearts and hands of 2.8 million Kiwis
    25.04.2020

    Loyalty Leader Lizzy Ryley – Laser focused on delivering New Zealand’s Fly Buys into the heads, hearts and hands of 2.8 million Kiwis

    Read more

    Take three steps to refresh & reposition your loyalty program for the new reality
    17.04.2020

    Take three steps to refresh & reposition your loyalty program for the new reality

    Read more

    119 customer loyalty ideas to beat COVID-19
    10.04.2020

    119 customer loyalty ideas to beat COVID-19

    Read more

    Loyalty Leader Elisse Jones – passionately powering up loyalty for Total Tools
    16.03.2020

    Loyalty Leader Elisse Jones – passionately powering up loyalty for Total Tools

    Read more

    Loyalty Program managers: Here are seven ideas for tough times
    10.03.2020

    Loyalty Program managers: Here are seven ideas for tough times

    Read more

    How to mitigate the risks of 13 loyalty program failure factors
    10.02.2020

    How to mitigate the risks of 13 loyalty program failure factors

    Read more

    Joyalty. One word says it all.
    21.01.2020

    Joyalty. One word says it all.

    Read more

    The cost of lost customer loyalty
    05.12.2019

    The cost of lost customer loyalty

    Read more

    Loyalty is red.
    27.11.2019

    Loyalty is red.

    Read more

    Loyalty programs: 2019 look back & learn vs 2020 look ahead & be brave
    21.11.2019

    Loyalty programs: 2019 look back & learn vs 2020 look ahead & be brave

    Read more

    For loyalty programs to thrive, we need to build thriving loyalty programs
    20.10.2019

    For loyalty programs to thrive, we need to build thriving loyalty programs

    Read more

    Which loyalty program structures and benefits do members prefer?
    01.10.2019

    Which loyalty program structures and benefits do members prefer?

    Read more

    The ACCC review of loyalty programs (‘schemes’​ …ouch!)
    12.09.2019

    The ACCC review of loyalty programs (‘schemes’​ …ouch!)

    Read more

    AIA Vitality: It’s not a loyalty program – it’s a science-backed wellness program with incentives and rewards
    15.08.2019

    AIA Vitality: It’s not a loyalty program – it’s a science-backed wellness program with incentives and rewards

    Read more

    Subscription guilt – myth or reality?
    29.07.2019

    Subscription guilt – myth or reality?

    Read more

    Two issues impacting the value and viability of loyalty programs
    07.07.2019

    Two issues impacting the value and viability of loyalty programs

    Read more

    Loyalty research – For Love or Money 2019 (released this June)
    03.06.2019

    Loyalty research – For Love or Money 2019 (released this June)

    Read more

    The Points Whisperer™ (shhhh…)
    27.04.2019

    The Points Whisperer™ (shhhh…)

    Read more

    Subscribe here, subscribe there, subscribe everywhere
    17.04.2019

    Subscribe here, subscribe there, subscribe everywhere

    Read more

    Aussie, Aussie, Aussie…oi…this lady loves loyalty!
    10.04.2019

    Aussie, Aussie, Aussie…oi…this lady loves loyalty!

    Read more

    The ‘loyalty’ luck of the Irish
    27.03.2019

    The ‘loyalty’ luck of the Irish

    Read more

    26 years of living (and loving) the loyalty program landscape
    18.02.2019

    26 years of living (and loving) the loyalty program landscape

    Read more

    The other side of the rope
    05.02.2019

    The other side of the rope

    Read more

    How to balance the value and viability of adding partner benefits to your loyalty program
    28.01.2019

    How to balance the value and viability of adding partner benefits to your loyalty program

    Read more

    Will your loyalty program fortune be realised in 2019?
    01.01.2019

    Will your loyalty program fortune be realised in 2019?

    Read more

    How GuildSuper is using a cash-back rewards program to crack the Superannuation engagement code.
    13.12.2018

    How GuildSuper is using a cash-back rewards program to crack the Superannuation engagement code.

    Read more

    A collection of 12 loyalty program insights from 12 months of 2018
    04.12.2018

    A collection of 12 loyalty program insights from 12 months of 2018

    Read more

    27 emails and $168 dollars of happy birthday gifts from my rewards programs
    19.11.2018

    27 emails and $168 dollars of happy birthday gifts from my rewards programs

    Read more

    Best-in-class loyalty and rewards programs are a blend of five benefit categories
    30.10.2018

    Best-in-class loyalty and rewards programs are a blend of five benefit categories

    Read more

    The DNA of a valuable loyalty and rewards program
    02.10.2018

    The DNA of a valuable loyalty and rewards program

    Read more

    How to find the “X”​ factor in your customer loyalty or rewards program
    26.09.2018

    How to find the “X”​ factor in your customer loyalty or rewards program

    Read more

    Is your loyalty program ready for a paid subscription level?
    06.09.2018

    Is your loyalty program ready for a paid subscription level?

    Read more

    Five insights from joining 39 loyalty & rewards programs in-store
    20.08.2018

    Five insights from joining 39 loyalty & rewards programs in-store

    Read more

    Leading loyalty programs beyond breaking point.
    25.07.2018

    Leading loyalty programs beyond breaking point.

    Read more

    Copyright © 2022 The Point of Loyalty • Privacy and Legals • Website by: Uplift 360
    • Home
    • 35 loyalty ideas for 2022
    • Loyalty services
    • For Love or Money™
      • 2022 Reports
      • Previous reports
      • FAQs
    • About us
      • Testimonials
      • Media articles
      • Loyalty resources
      • Blog
    • Contact us

    • Home
    • 35 loyalty ideas for 2022
    • Loyalty services
    • For Love or Money™
      • 2022 Reports
      • Previous reports
      • FAQs
      • Back
    • About us
      • Testimonials
      • Media articles
      • Loyalty resources
      • Blog
      • Back
    • Contact us