Services

Customer loyalty programs & retention strategy

Strategy before structure. We have developed the proven and best-practice loyalty program strategy methodologies. - The DNA of a valuable loyalty and rewards program: A four-stage process to ensure programs are defined, designed and deployed to be profitable to the business and meaningful to members. - The future-proof diagnostic and framework for existing programs so that they remain a valuable Continue Reading

Research to support strategy

Researching customer loyalty and loyalty program insights for action. The loyalty program and customer retention strategies we develop are validated with your customers and team through research methodologies - quantitative and qualitative. This research is based on the structures and frameworks for building valuable customer retention and loyalty initiatives. Our in-depth experience in loyalty program research provides our clients with Continue Reading

Program types & structures

Identifying the relevant loyalty program model, type and structures. Our ongoing research and study of loyalty and rewards programs has provided us with the insight to help clients formulate the right model, type and structure for their customer loyalty program, recognition and reward and retention programs. Our Blend of Benefits model ensures all programs are built with the five categories of benefits Continue Reading

Loyalty program mentoring

Loyalty program mentoring - an external point of view. To ensure the ongoing value and viability of a loyalty program, we offer clients and their loyalty marketing teams ongoing support, advice and loyalty program mentoring. This provides an external point of view to challenge the ongoing improvement of the loyalty program to be profitable to the business and meaningful to Continue Reading

Speaking & workshops

Keynotes and tailored presentations. We offer tailored keynotes, presentations and workshops and on customer loyalty and loyalty programs. With access to our proprietary research ‘for love or money’ and the insights to support these presentations, we provide tailored presentations and workshops to: Gain wider team engagement and commitment to loyalty strategies and loyalty programs. Provoke and stimulate ideas and strategies Continue Reading

Loyalty technology vendors

Independent evaluation of loyalty program technology. We have built and continue to build a valuable database of loyalty program technology providers for loyalty programs and rewards platforms, mobile loyalty, point of sale and marketing automation. Our independence of technology provides clients with the unbiased support to source, identify and partner with the relevant loyalty program technology partner.