Services

Customer loyalty & retention strategy

The what and why before the how. We have developed the proven and best-practice loyalty and retention program strategy methodologies. These support our 3 stage - Design, Development and Deployment process of profitable and meaningful customer loyalty and retention programs. - 'Do you really need a loyalty program?’ is a diagnostic to gain alignment and clarity on whether a program Continue Reading

Research to support strategy

Researching loyalty insights for action. The loyalty and retention strategies we develop are validated with your customers and team through research methodologies - quantitative and qualitative. This research is based on the structures and frameworks for building valuable customer retention and loyalty initiatives.

Program types & structures

Identifying the relevant program model, type and structures. Our ongoing research and study of loyalty and rewards programs has provided us with the insight to help clients formulate the right model, type and structure for their customer loyalty, recognition and reward and retention  programs.

Loyalty program mentoring

Loyalty program mentoring - an external point of view. To ensure the ongoing value and viability of a loyalty program, we offer clients and their loyalty marketing teams ongoing support, advice and loyalty mentoring. This provides an external point of view to challenge the ongoing improvement of the program to be profitable to the business and meaningful to the member.

Speaking & workshops

Keynotes and tailored presentations. We offer tailored keynotes, workshops and loyalty presentations. With access to our proprietary research ‘for love or money’ and the insights to support these presentations, we provide tailored presentations and workshops to: Gain wider team engagement and commitment to loyalty strategies and programs. Provoke and stimulate ideas and strategies for developing valuable loyalty and rewards programs.

Loyalty technology vendors

Independent evaluation of loyalty technology. We have built and continue to build a valuable database of loyalty technology providers for loyalty and rewards platforms, mobile loyalty, point of sale and marketing automation. Our independence of technology provides clients with the unbiased support to source, identify and partner with the relevant loyalty technology partner.