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What’s the point? Ideas, insights and interviews

July 3, 2025

Read more > A loyalty program is more than a program. It’s a reflection of the brand’s DNA.

June 6, 2025

Read more > Jacqui Solly – a loyalty leader with heart

May 27, 2025

Read more > Lifting loyalty programs out of the clutter of conformity

March 6, 2025

Read more > Paul Wallace – a Loyalty Leader delivering a digital first customer loyalty experience with elegant simplicity

February 19, 2025

Read more > Loyalty programs – let’s go back to being brilliant at the basics

February 8, 2025

Read more > Roz Travers-Hucker – a Loyalty Leader delivering comprehensive business intelligence and growth actions from loyalty program data

January 25, 2025

Read more > Can loyalty programs make price irrelevant?

January 20, 2025

Read more > The Professor and The Practitioner: Episode 2 of 3 – The future of loyalty programs

January 12, 2025

Read more > The Professor and The Practitioner: Episode 1 of 3 – The evolution of loyalty management

December 8, 2024

Read more > The year of gifting the 10th free coffee to a stranger

November 29, 2024

Read more > Loyalty program ‘Troubles and Trends’ for 2025 (with six actions)

November 23, 2024

Read more > Launch of a new loyalty podcast: Notes & Books. Loyalty Magic.

November 18, 2024

Read more > Renae Trimble –a Loyalty Leader who believes people and partnerships are the power behind a loyalty program’s success

October 28, 2024

Read more > Diana Sinclair – A Loyalty Leader who believes 1% incremental optimisation of a loyalty program leads to long-term success

October 12, 2024

Read more > More GenAIJoy from Joyalty* Moments of Magic

October 6, 2024

Read more > Chloe Buxton – A Loyalty Leader who re-imagines Joyalty* Moments of Magic and brings them to life

September 29, 2024

Read more > Unbelievable!

September 22, 2024

Read more > Kristy Elsworth – a Loyalty Leader proving the secret of a loyalty program’s success is the POC*

September 14, 2024

Read more > The Professor and The Practitioner: Episode 3 of 3 – Loyalty programs on the therapy couch

September 10, 2024

Read more > Is your loyalty program remarkable**?

September 9, 2024

Read more > The Professor and The Practitioner: Episode 2 of 3 – What’s the difference between loyalty and loyalty programs? Do loyalty programs work?

August 31, 2024

Read more > The Professor and The Practitioner: Episode 1 of 3 – What is loyalty? Does it exist?

July 16, 2024

Read more > Nicola Shawyer – a Loyalty Insights Leader motivated by the value of data to benefit the business and the customer

July 2, 2024

Read more > Carolyn Pierre – a Loyalty Leader motivating a clear and simple strategy to achieve ongoing success for Club Jetstar

June 24, 2024

Read more > Matt Zimmerman – A Loyalty Leader launching a game-changing loyalty program, pub+

June 6, 2024

Read more > The Professor and The Practitioner. Episode 3: Increasing emotional loyalty’s heartbeat

May 29, 2024

Read more > The Professor and The Practitioner – Episode 2: Loyalty Programs on the Therapy Couch

May 23, 2024

Read more > The Professor and The Practitioner

May 12, 2024

Read more > Now Available: The 2024 And 12th Edition Of For Love Or Money™

April 26, 2024

Read more > Chris Mills – A Loyalty Leader who believes delivering emotionally connected experiences gives loyalty programs a heartbeat

April 12, 2024

Read more > Are your loyalty program members in a Zombie or Zumba Zone?

April 8, 2024

Read more > The triple bottom-line of loyalty program success©

March 5, 2024

Read more > Rosie McFarlane – a Loyalty Leader who believes loyalty thrives in the beauty of a connected community

February 20, 2024

Read more > What’s the point? A collection of ideas, insights and interviews on customer loyalty and loyalty programs

February 8, 2024

Read more > Locky Wright – a Loyalty Leader powering Ryobi’s new member experience program

January 29, 2024

Read more > Customer service VS loyalty program^ OR customer service AND loyalty program?

January 20, 2024

Read more > What’s the most underestimated force behind a loyalty program’s performance?

January 2, 2024

Read more > Loyalty Programs in 2024. To infinity. And beyond…

December 3, 2023

Read more > What do loyalty program members consider when providing their data to loyalty programs?

November 30, 2023

Read more > What’s The Point? A Collection Of Ideas, Insights And Interviews On Customer Loyalty And Loyalty Programs

November 22, 2023

Read more > Where can loyalty programs play their part to solve problems in the world around us and in our lives?

November 20, 2023

Read more > What are the three most important skills a loyalty program marketer needs? (11 Loyalty Leaders share)

November 12, 2023

Read more > Glenn Baker – a Loyalty Leader who believes in the brilliance of loyalty programs as both an art and a science

November 4, 2023

Read more > Rob Harker – A Loyalty Leader, self-confessed travel/aviation geek whose wingspan of experience covers 18 loyalty programs across 5 countries over 15 years

November 2, 2023

Read more > How can the customer facing team in retail influence loyalty program member acquisition?

October 16, 2023

Read more > What’s the point? A collection of ideas, insights and interviews on customer loyalty and loyalty programs

October 1, 2023

Read more > Andre Korte – A Loyalty Leader with a head for commercials and a heart for the customer, leading a loyalty program that solves a customer problem

September 25, 2023

Read more > Emma Porter – A Loyalty Leader who passionately believes in the long-term power of a loyalty program as a pillar of business success

September 13, 2023

Read more > Spring clean your loyalty program proposition with the Six Currencies of Collection

August 30, 2023

Read more > Is your loyalty program low in Vitamin J*?

August 23, 2023

Read more > Where do loyalty programs still need to improve?

August 8, 2023

Read more > Do you need a loyalty program? From “no thanks” to “yes please”.

July 21, 2023

Read more > What’s a tattoo got to do with brand loyalty?

July 10, 2023

Read more > Is your loyalty program financial ecosystem healthy, wealthy, and wise?

July 6, 2023

Read more > 68 loyalty programs scored with The Loyalty Program Experience Index SPVx

June 29, 2023

Read more > Is customer loyalty a one-way or two-way street?

June 19, 2023

Read more > What’s the impact of economic uncertainty on customer loyalty and loyalty programs?

June 6, 2023

Read more > Loyalty is not a program. What is loyalty?

May 28, 2023

Read more > Protect your loyalty program with The Loyalty Program Experience Index SPVx

May 20, 2023

Read more > Rosemary Martin – a Loyalty Leader with a passion for art, human behaviour, and balancing commercial reality with customer centricity

May 14, 2023

Read more > Now available: The 2023 and 11th edition of For Love or Money™  

May 4, 2023

Read more > Loyalty Leader Sam Hopgood – a love story of surfing, data, and a membership program that brings it all together!

March 22, 2023

Read more > Loyalty Leader Felicity McIntosh – a passionate and professional loyalty marketer who loves to hang out in supermarkets (strange but true)!

March 1, 2023

Read more > Here’s a recent collection of Loyalty Leader Interviews (x 2); articles and other VILPI (?)

February 22, 2023

Read more > Loyalty Leader Leela Sennitt – a fascinating life of criminology, wine and loyalty programs

January 23, 2023

Read more > Your 2023 guide to a Joyalty* Program (it’s joyfully free)

January 12, 2023

Read more > David Palfreeman – a Loyalty Leader, CRM Specialist, Engineer, Lawyer … and more!

January 3, 2023

Read more > Three steps to review, refresh and reposition your loyalty program for a new reality

December 1, 2022

Read more > Who is interested in a Joyalty* Program?

November 30, 2022

Read more > Kirsten Hasler – a Loyalty Leader and professional marketer with the perfect blend of analytics and creativity

November 24, 2022

Read more > For Love or Money™ 2022 – two reports with insights to lift your loyalty programs out of the sea of sameness

November 1, 2022

Read more > Jaimi Farrey – a Loyalty Leader and champion of the customer

October 24, 2022

Read more > Adding partners to a loyalty program ecosystem – what’s old is new again (here’s a Six-Step Partner Plan)

October 3, 2022

Read more > Dave Canty – a Loyalty Leader solving problems, one loyalty program at a time

September 30, 2022

Read more > Loyalty programs – it’s time to eat some humble pie

September 9, 2022

Read more > What concerns do members have about loyalty programs?

September 5, 2022

Read more > Mike Ainsworth – a Loyalty Leader cooking up a legendary loyalty program

August 22, 2022

Read more > New report: A special edition of For Love or Money™  2022 – 62 loyalty program benefits and rewards ranked by members

August 7, 2022

Read more > Loyalty Programs connected to a community cause or charity. The ‘say/do’ gap

July 23, 2022

Read more > The Collection of Six Currencies loyalty program members care about

July 6, 2022

Read more > Loyalty programs: use data for goodness (sake)!

June 23, 2022

Read more > The Loyalty Peak

May 22, 2022

Read more > Loyalty program member activity – up we go!

May 11, 2022

Read more > Loyalty research – For Love or Money™ 2022 on Let’s Talk Loyalty

May 9, 2022

Read more > Insights to lift your loyalty strategies and programs out of the sea of sameness

April 30, 2022

Read more > Now available: For Love or Money™ 2022 – Australia

April 23, 2022

Read more > Soon to be released: The 10th Australian edition of For Love or Money™ 2022 – Australia

March 23, 2022

Read more > Where’s the sludge* in your loyalty program?

February 28, 2022

Read more > Anna Samkova – a loyalty and digital leader sharing her wealth of experience (and so many insights)

February 25, 2022

Read more > The ABC’s of NFT’s, Cryptocurrencies, Blockchain, Web 3.0, Metaverse + where Loyalty Programs fit in

February 23, 2022

Read more > Profit from the Seven Zones of Loyalty Program Performance

January 27, 2022

Read more > Axe the tax of customer acquisition

January 21, 2022

Read more > Is your loyalty program financial ecosystem healthy, wealthy, and wise?

January 12, 2022

Read more > Is your loyalty program financially fit for 2022 (and beyond)?

December 13, 2021

Read more > Launching a loyalty program with a higher purpose

December 10, 2021

Read more > 35 rays of light to shine onto your loyalty program

December 2, 2021

Read more > 2022: The Renaissance Year for Loyalty Programs

November 16, 2021

Read more > Ideas and insights for the 2022 and 10th edition of For Love or Money™ – Australia

October 24, 2021

Read more > Hey loyalty programs, it’s time to break up with breakage.

October 16, 2021

Read more > Loyal.T: Loyal to a Transaction vs Loyal to a Tribe.