2018 | The Point of Loyalty

Leading loyalty programs beyond breaking point.

Loyalty programs are at breaking point. I base this point of view on: Member insights from six editions of the consumer loyalty program research ‘For Love or Money’. My experience working with many and varied brands and their programs over the past 10+ years. 113 programs that I joined for my book on loyalty programs…

The ‘For Love or Money 2018’ loyalty research study revealed benchmark insights on Australian consumers (members of loyalty programs) knowledge and ownership of cryptocurrencies and then specifically identified the preference for cryptocurrency rewards instead of points. Knowledge of cryptocurrencies is low with 14% indicating a good to excellent knowledge Ownership is low with 7% of…

Data: Created daily – at a rate of 2.5 quintillion bytes Discussed ethically – its use & abuse Hacked regularly – number of breaches reported As the data volume grows, data ethics are debated and security continues to be an ongoing priority, data exchanged between people and business is a fundamental driver of our everyday…

The 6th annual loyalty research study for love or money 2018 is now available and reveals that Australian Millennial’s are the most interested in earning cryptocurrency rewards instead of loyalty points. Commissioned by The Point of Loyalty, for love or money 2018 – the Australian research study on customer loyalty and loyalty programs, highlights that 36%…

Yearly Archives: 2018

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