Wes Towers | The Point of Loyalty

For the first 90 days of 2017, did your loyalty program achieve its metrics of success?

Breaking up the year into 90-day periods makes the accountability of any strategy more visible and accountable. For a loyalty program a 90-day period also gives you the opportunity to measure and report movement in the metrics of success that you have set for your program. Have a look at our Metrics of Success list…

Millennials and loyalty programs – do they care?

The talk about Millennials as a powerful and unique cohort of consumers continues to add to the pixeldust of online content. Are they proving to be so different in their views and behaviours than any other generational cohort that a dedicated focus on them is required? (Just Google “Millennials and marketing” and you will find…

From honeymoon to “moneymoon” – why the first 90 days to on-board new loyalty program members is so important

The first 90 days for welcoming and settling in new loyalty or rewards program members is a critical time for entrenching a required behaviour. I have changed this commonly known period from “honeymoon” to “moneymoon”. Moneymoon makes me realise that these first 90 days have a critical impact on the longer-term value exchange between the…

Why are brands bothering to revitalise their loyalty and rewards programs (some are even starting new ones)

A recent article by CMO – “How brands are ramping up customer loyalty program spending in 2017”, highlighted how brands across different categories are reviewing, re-inventing, revitalising, refreshing, whatever “re….” helps them focus on the value and viability of their loyalty or rewards program. David Jones are also imminently launching their rewards program, potentially called…

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