What’s the point? Ideas, insights and interviews

I have produced a 14 minute hosted podcast of my 117 page For Love or Money™ 2024 report. What absolutely blew my mind and freaked me out was: I was not interviewed.  I did not give any direction on flow, content, insights and stories. I did not edit it. Two hosts ‘US based’ reviewed my…

(*POC = Proof of Concept) To say I have been waiting for a long time for this Loyalty Leader interview (#33) is an understatement! It has been 13 years since I met Kristy Elsworth and with transparency, I have had the privilege and delight to have worked with Kristy as a client on three loyalty…

Welcome to Episode 3 of The Professor and The Practitioner vlog mini-series with Professor Yuping Liu-Thompkins PhD, CLMP In this episode - 'Loyalty programs on the therapy couch' we discuss some of the problems with loyalty programs and provide some advice and guidance. We provide three problems each to be solved for. You can listen/ watch…

**Thank you, Seth Godin for Purple Cow. Page 3 “Something remarkable is worth talking about. Worth noticing.  Exceptional. New. Interesting. It’s a purple cow. Boring stuff is invisible. It’s a brown cow.” Transactionally focused loyalty programs are forgettable. Memory focused programs are remarkable. If you want a remarkable program, consider a loyalty program proposition review…