What’s the point? Ideas, insights and interviews

Does your team love your loyalty program? Here are three strategies to help

I was in a well-known department store a few weeks back and arriving at the counter to pay, I was surprised and delighted how enthusiastic ‘Rebecca – Team Member’ (as per her name badge) was about their loyalty program. After the standard pleasantries were exchanged and whilst processing my purchase, Rebecca stopped for a moment,…
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