Category Archives: customer loyalty in marketing

Brands selling through a reseller channel – do you really know your end customer?

Typically, brands who manufacture and wholesale through a reseller channel or intermediary, have access to aggregated sales data. However, they will have little or no data to really know their end customer more deeply - data that is identifiable, consented and contactable, with the opportunity for dynamic dialogue. Why is it important to really know…

Finder provides a comparison list of 11 'buy now pay later' services (BNPL) in Australia: Afterpay; ZipMoney; ZipPay; Humm; Openpay; Brighte; Creditline; Klarna, Bundll, Laybuy, Latitude Pay and with Visa also announcing a BNPL service, that makes it 12. The BNPL market is starting to be cluttered. It’s not surprising (to me) to see loyalty…

I’ve been presenting the full research findings from For Love or MoneyTM 2020 to various brands and I am always asked for an insight from the findings, a recommendation or my point of view. Below are 25 findings, insights and a few teasers I have gleaned from For Love or MoneyTM 2020. Some are just…

This week Woolworths have been fined by ACMA for spam emails. As we all dive in and debate the do’s and don’ts, what’s right, what’s wrong and start to review the systems and processes to avoid this, one of the many lessons here for me is realising the truth of the cost of lost members.…

Category Archives: customer loyalty in marketing

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