Category Archives: Customer retention

The For Love or MoneyTM research has been tracking the overall improvement in loyalty programs (from the members’ point of view) since 2017 and specific areas of improvement since 2018. The For Love or MoneyTM2023 research revealed that 71% of members indicated programs have improved in recent years, up from 51% in 2017… that’s a…

I’ve been living in the land of loyalty programs for enough years now to have been on the receiving end of the pain of “no thanks” and the pleasure of “yes please”. Here are six of the most common P’s for “no thanks” with some suggestions on turning the “no thanks” to a “yes please”…

A permanent tattoo on your body of a brand takes personally identifying with a brand to arguably more than a skin-deep level! It is a prominent display (depends on where it is) of true loyalty, arguably tribal loyalty! Each year the For Love or Money™ research aims to uncover deeper insights into brand loyalty. In…

As we hop, skip and jump (hopefully not crawl) into a new financial year, there is a feeling of urgency and commitment coming from loyalty program managers to ensure their programs are financially sustainable and viable. A new financial year + an economy of caution = the perfect time for a loyalty program financial fitness…