Category Archives: Customer retention

“Everyone has a plan until they get punched in the mouth” thank you Mike Tyson While not as extreme as that, even when you expect the unexpected, you still get taken by surprise! On the release of 11th edition For Love or MoneyTM 2023 I did not know what to expect from the new Loyalty…

One of the reasons for the ongoing For Love or MoneyTM research study is to validate and quantify the consumers’ point of view on various dimensions of loyalty to brands (see article Loyalty is not a program. What is loyalty?) Sometimes we identify a hypothesis or insight that might seem obvious, with results validating what…

The latest For Love or MoneyTM research identified insights on the impact of periods of economic uncertainty on customer loyalty and loyalty program. The research revealed that 42% of loyalty program members indicated they become more actively involved with their loyalty programs during times of economic uncertainty to maximise their rewards and savings. They are…

For the past 6 years, the For Love or MoneyTM research has been tracking the consumers’ view on what loyalty is to a brand, beyond enrolling in a loyalty program. 11 dimensions of loyalty to a brand have been tracked and from the ongoing results we have defined loyalty. Loyalty is not a program. What…