Category Archives: Rewards Programs

When designing a loyalty or rewards program proposition, with the goal of moving members from a transactional interaction to an emotional connection, consider these five currencies: Money – “Show me the money”Memory – “Add moments of magic to my life”Time – “Make life easy for me”Me – “Show me you know me”Us – “Connect me…

This line leads to a lunchtime foodary in the suburbs of Melbourne. Out of lockdown and restrictions (eg take-away only), the line can extend for 25 metres plus (with some social spacing) every day. The service is speedy and so the wait time is not too bad considering all you need is a mobile device…

“We want Prime to be such good value you’d be irresponsible NOT to be a member”Jeff Bezos in his letter to Amazon shareholders following the 2015 fiscal year[1] Belief from the leader This statement in my view is the most powerful proof point of belief a CEO has in their member program (aka loyalty program,…

There are three ingredients to bake the most delicious customer loyalty cake. 600g of behaviour. This ingredient requires a behaviour mix of customer transactions made up of 300g of more purchases and 300g of purchasing more often. Blend together to ensure their value can rise over time. This will form the base of the loyalty…