Category Archives: Rewards and Recognition

Saving loyalty programs from extinction

“The future happens very slowly, then all at once” Kevin Kelly – founding executive editor of Wired Magazine The world we live in now moves at such a pace that change from niche to mass seems to hit without notice, changing the status quo of many entrenched ways of living our lives. An area that…

In our loyalty research study ‘for love or money 2017: Customer loyalty – the marketers’ point of view’ we wanted to understand what factors an organisation should focus on to be a leader in customer loyalty. The options for consideration were: Clarity on loyalty objectives Senior executive commitment to loyalty Ongoing reporting of success Total…

Frequent flyer programs have popularised loyalty programs worldwide and specifically the “currency of collection” - points. Not only the domain of airlines, points are also often used within loyalty program structures by credit cards, hotels, retailers and other categories of business as a mechanism to allocate value to buying behaviors – I transact, I earn points and I redeem…

(Image of Ponte Vecchio taken by Adam Posner's iPhone on the morning of 7 Jan 2018 at sunrise looking towards the Ponte Vecchio in Florence, Italy) A recent trip to Europe for a family vacation (Griswolds beware), gave me the opportunity to experience a few loyalty program sign ups as part of the retail therapy…

Category Archives: Rewards and Recognition

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