Rewards and Recognition | The Point of Loyalty

Customer loyalty – the marketers’ point of view

The latest research study for love or money 2017: Customer Loyalty – the marketers’ point of view, identifies how marketers view customer loyalty to their brands/business. This research study with marketers is a follow up to the consumer study ‘for love or money 2017’ where consumers identified their view on what loyalty is to brands/businesses. The latest Marketers' research…

Subscription based membership programs are receiving lots of airtime, especially since Amazon Prime has become such a massive success for Amazon. At $99 per year for membership, the numbers are pretty huge: Volume: Amazon Prime now has 90 million members in the United States. Growth: Over the past 12 months, Prime membership grew by 38 percent.…

As a member of many hundreds of loyalty and rewards programs, November will be a busy email month for me with all the birthday offers coming my way. Birthday rewards are a staple diet of loyalty and rewards programs and tend to perform well on redemptions (from cases that I have seen). One that captured…

A recent article by CMO – “How brands are ramping up customer loyalty program spending in 2017”, highlighted how brands across different categories are reviewing, re-inventing, revitalising, refreshing, whatever “re….” helps them focus on the value and viability of their loyalty or rewards program. David Jones are also imminently launching their rewards program, potentially called…

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