Category Archives: Loyalty marketing

How do marketers measure the success of their customer loyalty strategies?

In our latest loyalty research study ‘for love or money 2017: Customer loyalty – the marketers’ point of view’ we put forward 16 different metrics to understand how marketers measure the success of their customer loyalty strategies. The 16 measures provided were (in randomised order): Customer satisfaction Repeat purchase rate Return on loyalty investment Profit…

In our loyalty research study ‘for love or money 2017: Customer loyalty – the marketers’ point of view’ we wanted to understand what factors an organisation should focus on to be a leader in customer loyalty. The options for consideration were: Clarity on loyalty objectives Senior executive commitment to loyalty Ongoing reporting of success Total…

Frequent flyer programs have popularised loyalty programs worldwide and specifically the “currency of collection” - points. Not only the domain of airlines, points are also often used within loyalty program structures by credit cards, hotels, retailers and other categories of business as a mechanism to allocate value to buying behaviors – I transact, I earn points and I redeem…

(Image of Ponte Vecchio taken by Adam Posner's iPhone on the morning of 7 Jan 2018 at sunrise looking towards the Ponte Vecchio in Florence, Italy) A recent trip to Europe for a family vacation (Griswolds beware), gave me the opportunity to experience a few loyalty program sign ups as part of the retail therapy…

Category Archives: Loyalty marketing

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