Category Archives: Loyalty marketing

Customer loyalty – the marketers’ point of view

The latest research study for love or money 2017: Customer Loyalty – the marketers’ point of view, identifies how marketers view customer loyalty to their brands/business. This research study with marketers is a follow up to the consumer study ‘for love or money 2017’ where consumers identified their view on what loyalty is to brands/businesses. The latest Marketers' research…

The question of whether or not ‘refer-a-friend’ initiatives work, is often asked during our customer retention and loyalty strategy planning sessions. Whilst I have no specific data from clients to share that proves this either way, I found these interesting insights: 65% of new business comes from referrals– New York Times 92% of respondents trusted referrals…

Subscription based membership programs are receiving lots of airtime, especially since Amazon Prime has become such a massive success for Amazon. At $99 per year for membership, the numbers are pretty huge: Volume: Amazon Prime now has 90 million members in the United States. Growth: Over the past 12 months, Prime membership grew by 38 percent.…

As a member of many hundreds of loyalty and rewards programs, November will be a busy email month for me with all the birthday offers coming my way. Birthday rewards are a staple diet of loyalty and rewards programs and tend to perform well on redemptions (from cases that I have seen). One that captured…

Category Archives: Loyalty marketing

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