Category Archives: Loyalty marketing

An interview by Adam Posner with Andre Korte - General Manager, eCommerce and Marketing Supercheap Auto The Loyalty Leader interviews I do are a gift that keep on giving and this interview is another insightful gift. To say I was excited about this interview (#26) is an understatement…I was super (sorry) excited! Andre Korte -…

An interview by Adam Posner with Emma Porter – Snr. CRM & Loyalty Manager at Adairs The Loyalty Leader interviews I do continue to shine a light on loyalty programs, delivering new insights and reminders of those that might have been forgotten.This interview (#25) with Emma Porter – Snr. CRM & Loyalty Manager at Adairs…

It’s Spring (here in Australia) and it’s a perfect time to review and refresh your loyalty program proposition. Each year the For Love or Money™ research aims to uncover deeper consumer insights on customer loyalty and loyalty programs. In the 2022 and 2023 For Love or Money™ studies, we researched our Six Currencies of Collection…

J* = Joyalty* Joyalty* is your members’ feeling of maximum joy and delight from one or a series of Moments of Magic (MoMs) delivered by your loyalty program. (Joyalty* is a word I found in the book Brand Currency by Steve Susi. I loved it so much (for obvious reasons), I have borrowed it and redefined…