The first 90 days for welcoming and settling in new loyalty or rewards program members is a critical time for entrenching a required behaviour. I have changed this commonly known period from “honeymoon” to “moneymoon”. Moneymoon makes me realise that these first 90 days have a critical impact on the longer-term value exchange between the…
Read moreFrom honeymoon to “moneymoon” – why the first 90 days to on-board new loyalty program members is so important
