Tag Archives: #brandloyalty | The Point of Loyalty

An interview by Adam Posner with Loyalty Insights Leader – Nicola Shawyer, Senior Insights Manager COTTON:ON Group (COTTON:ON & CO. Perks) This is the 32nd interview in the series on Loyalty Leaders that I continue to have the pleasure and privilege of doing. This one is a little different and is good (great) different! The Loyalty Leader in…

An interview by Adam Posner with Loyalty Leader – Carolyn Pierre Head of Product & Ancillary Revenue (including Club Jetstar) at Jetstar Airways. This is interview #31 in the series on Loyalty Leaders that I have had the pleasure and privilege of doing. And this interview, for me, was refreshing. Carolyn has a focused and…

It’s new.It’s two points of view.It’s The Professor and The Practitioner, a limited mini-series vlogcast (video+blog+podcast) where we discuss and debate the myths and realities of customer loyalty and loyalty programs from a professor and a practitioner's point of view.To launch The Professor and Practitioner vlogcast, I have the privilege of sharing the discussion and…