Tag Archives: customer retention | The Point of Loyalty

A collection of 12 loyalty program insights from 12 months of 2018

This is my personal collection of 12 of my favourite loyalty and rewards program learnings and insights from the past 12 months. Some have been identified from our 'For Love or Money 2018' research and others I have found from keeping an eye on the ever-changing loyalty landscape. They are not ranked nor allocated to…
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Best-in-class loyalty and rewards programs are a blend of five benefit categories

As loyalty and rewards programs continue to improve their overall proposition and experience (For Love or Money 2018), I continue to analyse the different types of benefits that can be blended to maximise member interaction. Benefits for members are considered once a program model (company owned, partner, coalition), program type (currency of collection eg points,…
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The DNA of a valuable loyalty and rewards program

I am driven by the deep desire to find a best-practice framework for designing and deploying valuable loyalty and rewards programs. I believe that 'valuable' is an outcome that every program must achieve based on balancing the two tensions of: Profitable to the business Meaningful to the member To achieve these two outcomes, I have finally developed…
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