#loyaltyprograms | The Point of Loyalty

Do you really need a loyalty program?

A little loyalty insight for the week. Do you really need a loyalty program? I’ve received a few calls recently … “Hi Adam, we are <brand> and we need a loyalty program” Why?” I ask While this is not an exhaustive list, some of the reasons I hear are – “to retain our valuable customers,…

Customer loyalty research - For Love or Money 2020

In our latest For Love or Money 2020 customer loyalty and loyalty program research, we benchmark members activity in their loyalty programs. In 2020, 46% of members indicate they are active in all of their programs. With this n mind, we believe programs need to focus on improving the activity of their members in their…

“A magic moment of delight at delivery” With the huge increase in online purchases and delivery of orders, a simple opportunity often overlooked is what I have termed “a magic moment of delight at delivery” It’s the moment when you open up the delivery and instead of the boring box or bag, there’s a sprinkle…

Loyalty is not a program. What is loyalty?

As we develop customer loyalty in marketing, loyalty programs and retention marketing programs, we provide some of these insights in a loyalty insight of the week. “Loyalty is not a program. What is loyalty?” We have researched loyalty from a consumer’s point of view (beyond enrolling in a loyalty program) for the past 4 years…

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