#loyaltyprograms | The Point of Loyalty

Are your loyalty program members in a Zombie or Zumba Zone?

Zombie = a person who has no energy, seems to act without thinking, and does not notice what is happening (Cambridge Dictionary definition). Adam Posner definition: Zombie loyalty program members = members of a program who don’t know why they are members, what’s in for them, don’t really identify or scan (or if they do, don't…

An interview by Adam Posner with Rosie McFarlane – Head of Loyalty at MECCA Brands. If you have not heard of Beauty Loop – the membership program of MECCA , then you have been hiding under a rock for way too long! A loved rewards program for many (could be million+), the Beauty Loop membership program of…

An interview by Adam Posner with Locky Wright - Loyalty and CRM Manager, ANZ Techtronic Industries (Australia) Pty Ltd – Consumer Division I’ve been looking forward to this Loyalty Leader interview (#27) with Locky, who is leading My Ryobi, the member experience program of the Ryobi Brand part of the TTI Group.With 2024 in progress,…

A scenario recently played out in our household. A birthday. Record player wanted. A sizeable purchase (in the $100’s). Where should we get it? “I have a gift voucher for JB Hifi and I have a $10 welcome coupon from JB Hifi Perks. Let’s go there.” Did the gift voucher stimulate the decision to visit…

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