It’s back!
The Professor and The Practitioner vlogcast mini-series is back with Professor Yuping Liu-Thompkins, PhD, CLMP.
I have been following Yuping Liu-Thompkins, PhD, CLMP for some years now and along with 400 or so loyalty enthusiasts, I was lucky enough to see her at the Australian Loyalty Association conference and she was one of the outstanding presentations.
To have the opportunity for a one-one discussion (and debate) with Yuping Liu-Thompkins, PhD, CLMP on our vlogcast mini-series was long-time in the planning and it surpassed all my expectations.
This is episode 1 of 3, where we start our discussion off with ‘What is loyalty? Does it really exist?'
Three of the highlights (there are many) from the 25+ minutes include:
1. Loyalty as an onion (more about the layers than the tears)
2. Three different definitions peeled back with examples:
- meaning based loyalty
- system based loyalty (network of things) and
- automated (habit) based loyalty.
3. Loyalty from your customers point of view. Ask them… “what do you think loyalty is to our brand”?
Links to research mentioned:
Understanding the Layers of Loyalty, where we discuss the onion-like analogy for what loyalty is: https://medium.com/swlh/loyalty-is-like-an-onion-8113fde3d264?sk=a577b6b5d2758d51f1d9489ec94329e5
The Future of Loyalty study report: https://www.odu.edu/loyalty-science-lab/future-of-loyalty.
Your Business Needs a Loyalty Model, where we discuss the three types of loyalty models (meaning-based, system-based, and automated): https://medium.com/@loyaltysciencelab/do-you-have-a-loyalty-model-f737cb32ffb6?sk=cf7582abc952b1923553f9815b2f928c
Have a listen here https://lnkd.in/gfvcy6Nx
